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Monetizing the Cloud: Turning XaaS Related Services into a Profitable Business

Monetizing the Cloud: Turning XaaS Related Services into a Profitable Business. Paul Hughes Director, Product Marketing.

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Monetizing the Cloud: Turning XaaS Related Services into a Profitable Business

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  1. Monetizing the Cloud: Turning XaaS Related Services into a Profitable Business Paul Hughes Director, Product Marketing

  2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

  3. Agenda <Insert Picture Here> • Cloud Computing Hype • XaaS/Cloud Computing Definition • Business and Technical Challenges • Oracle BRM for Cloud Monetization • Key Business Enablers and Customer Examples Proposition • Summary: BRM’s Unique Value Proposition

  4. Cloud Computing Hype

  5. Cloud in the News

  6. Cloud is at the Peak of the Hype Curve

  7. Public Cloud Will Grow To 10% Of Enterprise IT Spend By 2013 Public Cloudvs.On-Premise

  8. 44% of Large Enterprises Are Interested In Building A Private Cloud

  9. Cloud Computing/XaaS Definition

  10. What is Cloud Computing? * Often characterized by: • Virtualized computing resources • Seemingly limitless capacity/scalability • Dynamic provisioning • Multi-tenancy • Self-service • Pay-for-use pricing * Source: Wikipedia.org

  11. Defining the “X” in XaaS Digital goods/services that are owned, managed and delivered by a service provider • Pay-per-use or subscription model based on user metrics • A single common offering delivered to many users • Consumed in a common service model • Upgradable on demand • When the subscription period expires, the offering is no longer valid

  12. XaaS Creates Three Monetizable Layers Service Offering Example Billing Metrics Applications SaaS Platform PaaS Infrastructure IaaS • Games, music • Web-conferencing • Online or downloadable apps • Per Application User • Per Transaction • # Calls, # Minutes • Google Apps, Amazon • APIs for CRM, Retail • Tools to develop new apps • Per Hour • Per GB Transfer In/Out • Per Message • Infrastructure for apps • Storage, Collocation • General purpose computing • Per Named Host • Per GB • Per Server, Per CPU

  13. Business and Technical Challenges

  14. Top Business and Technical ChallengesWhat XaaS Providers Must Address Today

  15. Key Questions Every XaaS Provider Must AnswerFlexibility and Account Management

  16. Key Questions Every XaaS Provider Must Answer Integration and Scale

  17. Oracle BRM for Cloud Monetization

  18. Oracle Billing and Revenue ManagementSupporting High Transaction Businesses

  19. Oracle Billing and Revenue Management (BRM)

  20. BRM Monetizes Every XaaS Layer Example Billing Metrics Application Layer (SaaS) • Games, music • Web-conferencing • Online or downloadable apps • Per Application User • Per Transaction • # Calls, # Minutes Platform Layer (PaaS) • Google Apps, Amazon • APIs for CRM, Retail • Tools to develop new apps • Per Hour • Per GB Transfer In/Out • Per Message Infrastructure Layer (IaaS) • Infrastructure for apps • Storage, Collocation • General purpose computing • Per Named Host • Per GB • Per Server, Per CPU

  21. Oracle Billing and Revenue ManagementCore Value Proposition Enables Enables Enables

  22. BRM - Open, Flexible, Standards-based Architecture © 2008 Oracle Corporation – Proprietary and Confidential

  23. Service Delivery Service Fulfillment Usage / Charging Customer Order Management Billing / Collections Offer Management Revenue Management Concept to Cash To Care Campaign Execution Analysis Service Creation Reporting Service Design • Enabling End-to-End XaaS Concept to Cash to Care • All Oracle applications • Extensible to third-party and legacy applications • Built on open, standards- based middleware • Upgradeable • Common Object Model • Process Integration Packs (PIPs) Critical Applications Integrations

  24. Key Business Enablers and Value Proposition

  25. Oracle BRM XaaS Business Enablers

  26. Oracle BRM XaaS Business Enablers Industry Leading Pricing Flexibility • Pricing • Flexibility

  27. Oracle BRM XaaS Business Enablers Power Subscriber Management Capabilities • Powerful Subscriber Management

  28. Oracle BRM XaaS Business Enablers Comprehensive Billing Operations • Comprehensive • Billing • Operations • Comprehensive Billing Operations

  29. Oracle BRM XaaS Business Enablers Value Chain and Business Intelligence • Business Intelligence • Value Chain Management

  30. IntuitPackaged Software & SaaS • COMPANY OVERVIEW • Intuit is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals • Industry: Software • Segment: Accounting • Employees: over 8000 • Revenue: over USD 3.1B • CHALLENGES/OPPORTUNITIES • Consolidation of multiple IT and billing systems • Cross-product and cross-business line offers • Product/Offer Standardization • Real-time balance management • Regulatory compliance • Time to market for new offers • SOLUTIONS • Project delivery by Oracle Consulting • Oracle BRM integrated with Siebel CRM, Oracle E-Business Suite, and GEMS Order Management • ANTICIPATED RESULTS • Single global process supported by a single global instance • Subscription and billing tightly integrated with accounting (compliance & operational efficiency) • Reduction/simplification of application infrastructure • E2E solution that offers an integrated Shop, Buy, Use experience

  31. Cisco WebExSoftware as a Service • ANTICIPATED RESULTS • Oracle Communications BRM processes millions of transactions per day • Provides real-time balance management • Processes partner settlements • Handles complex corporate account hierarchies • Supports custom pricing for corporate customers • Supports multiple lines of business in multiple countries • COMPANY OVERVIEW • WebEx is a leading provider of online meeting applications with 7M users per month and 35,000 customers • Industry: SaaS-based conferencing • Employees: over 3500 • Revenue: US $.5B • CHALLENGES/OPPORTUNITIES • Consolidate of multiple IT and billing systems • Ensure flexible support for B2B pricing & charging models • Support high-volume transaction processing • Enable intuitive offer configuration • Support settlements with channel partners • SOLUTIONS • Oracle BRM to manage customers, accounts, pricing, rating, billing, invoicing, A/R, collections, payments, and financials • Project delivery by Oracle Consulting

  32. Summary: BRM’s Unique Value Proposition

  33. For More Information • Additional Contacts • Product Marketing • Brian Pawlus+1 408 642 2985 brian.pawlus@oracle.com • Paul Hughes+1 323 203 8275 paul.hughes@oracle.com • Product Management • Derek Peterson+1 805 907 5717 derek.peterson@oracle.com Or email us at Oraclecomms_ww@oracle.com

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