1 / 19

Evolving Trends in Book and Software Publishing: A Vision for Authors

Explore the shifting landscape of book and software publishing, the role of authors today, and the impact of digital transformation. Learn about innovative strategies and opportunities for writers in a rapidly changing market.

natalie-brown
Download Presentation

Evolving Trends in Book and Software Publishing: A Vision for Authors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS

  2. Author BackgroundFamily Communication Journals650,000 Copies Sold www.marshallbooks.net

  3. Berrett-Koehler Publishers Non-fiction, independent book publisher based in San Francisco Creating a world that works for all with three agendas: BK Currents, BK Life, and BK Business – Books that challenge conventional thinking Publish 35-40 new titles per year in print and digital – and a new self-publishing venture with iUniverse – Open Book Editions Aggressively pursuing new ways to extend digital publishing beyond e-books

  4. E-Books, Apps, and Clouds E-Books and Enhanced E-Books Transforming Role of Publishers Apps Clouds Transforming Role of Authors

  5. Tablets and eReaders

  6. Smartphones & Pocket eReaders

  7. E-Book Market Leaders in 2011

  8. 450+ BK E-Books PDF ePub Kindle Scanned

  9. Transforming Role of Publishers E-book sales now up to 80% of fiction publishers, only 10% for non-fiction Fiction e-books mostly text, no embedded movies ‘Adult Learning Providers’ instead of non-fiction book publishers – How-to content perfect for visual and interactive e-books, and online classrooms BK adding video, self-assessments, games, animations, practice apps, database content, digital whitepapers, online training, and community portals

  10. Enhanced E-Books & Apps

  11. The Power of PurposeEnhanced Second Edition

  12. The Power of Purpose Activity App

  13. BKcommunity.com

  14. Share This! Game

  15. Economic Hit Man Animation

  16. Clouds – Wave of Future • E-books and articles are not stored on the local devices, they are accessed as needed • Google eBooks streams licensed content to smartphones, tablets, and desktops • Database content that readers buy by the paragraph, page, or chapter via search • Living online books that authors can update continually; no second and third editions anymore

  17. Born digital – No barriers to entry – Go for it! • Power of FREE • Banish the paperback and hardcover ‘container’ • Adult learning e-products – You are responsible for: • text manuscript • embedded media components • finding other artists to co-create e-book • create online training curriculum • Direct relationship with readers • social media • free viral apps • online reader community Transforming Authors

  18. Author Website References The 10 Awful Truths About Book Publishing What Good is a Book Publisher? Tools of Change Conference (Feb 11) Top-5 Takeaways Tools of Change Conference (Feb 11) Call Report BK Author Publication Agreement BK Author Bill of Rights FAQ About Publishing with Berrett-Koehler

  19. TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS dmarshall@bkpub.com www.bkconnection.com Twitter: @dpmars

More Related