WHAT IS WALK IN OUR SHOES? • Statewide education campaign focused on mental health and the elimination of stigma. • Seeks to eliminate bias and prejudice by de-bunking myths and educating 9-13 year olds about mental health and wellness. • Promotes help-seeking by encouraging kids to talk about mental health and confide in a trusted adult. • Utilizes positive, authentic and age-appropriate stories. Funded by counties through the voter approved Mental Health Services (Prop 63).
OVERALL GOALS OF THE CAMPAIGN To inform youth that: • Mental health challenges are common; • There are different kinds of mental health challenges; • People with mental health challenges can manage/recover to live normal and healthy lives; • The vast majority of people with mental health challenges are as predictable and non-violent as anyone else; • Young people are encouraged to speak up and ask questions about mental health.
INTERACTIVE ELEMENTS Comprehensive campaign targeting 9-13 year olds
Totals to date: • 2014 School Tour- Week 1 Web Traffic: • (8/24 – 8/31) • 188% increase in visits • to WalkInOurShoes.org • compared to week • prior to the start of • the tour • More than doubled • the average session • duration for all of July • A significant increase in • average page views per • session • Increase in views in counties • where the performance • has been MATT’S STORY
STATEWIDE SCHOOL PERFORMANCE TOUR • 2013 • Nine Week Statewide Tour (August 2013 – October 2013) • 60 Elementary and Middle Schools • 95 Performances • 32 Counties • 18,800 Students • 2014 • Nine Week Statewide Tour (August 2014 – October 2014) • 76 Elementary and Middle Schools • 100 Performances • 22 Counties • 20,000+ Students (as of 10/1/14) PROMOTIONAL TOUR VIDEO
RAVE REVIEWS FOR WALK IN OUR SHOES “If I had to rank this play on a scale from 1-10, it would be a 10+. And trust me, I’m very critical since I have been a principal for 10 years.” –Principal “Today was AWESOME. The kids loved it.” –School Counselor “This play fits right into our bullying prevention curriculum.” –School Psychologist “As an administrator, it definitely enhanced the conversation about mental health among staff. it also reinforced the need for additional support staff for students and families.” –School Administrator “Thank you. You taught us how to be nice to each other.” –Student “I thought the performance was great and could tell the kids in the audience were engaged. The story covered so many areas relevant to what youth deal with today!” -County Liaison
PRESS/MEDIA • 2014 School Tour: • Print • Appeal Democrat • Elk Grove Citizen • Daily Journal • Television • KSEE (Fresno) • KGPE (Fresno)
2013 EVALUATION • In a pre-post evaluation, RAND found significant positive shifts occurred after the performance and knowledge about mental health drastically increased. • 96% of teachers reported that the materials provided were useful. • A survey revealed that a key strength of this tour appeared to be in its ability to spark conversation about mental health in and out of the classroom.
RESOURCES FOR TEACHERS • Facilitation Guide: Introducing Mental Health to Students • Classroom Activities: Dice of Wellness & Compliment Catcher • Lesson Plans • Letter to Parents (English and Spanish) • Webinar #1: Introduction to the Walk In Our Shoes School Performance • Webinar #2: How to Integrate Walk In Our Shoes in the Classroom