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Marketing’s 4Ps to 4Cs to 4Vs Value Proposition Dimensions - PowerPoint PPT Presentation


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Marketing’s 4Ps to 4Cs to 4Vs Value Proposition Dimensions. 4Ps – MARKETING MIX ELEMENTS. PRODUCT. PLACE. PROMOTION. PRICE. 4Cs – Consumer Orientation. Customization (Customer Need/Want). Convenience (Customer Distribution). Communication (Customer Awareness). Cost

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Marketing’s 4Ps to 4Cs to 4Vs Value Proposition Dimensions

4Ps – MARKETING MIX ELEMENTS

PRODUCT

PLACE

PROMOTION

PRICE

4Cs – Consumer Orientation

Customization

(Customer Need/Want)

  • Convenience
  • (Customer Distribution)
  • Communication
  • (Customer Awareness)
  • Cost
  • (Customer Charge)

4Vs – Value Orientation

Value Creation

Value Delivery

(Channels)

Value Communication

Value Calculation