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Le commerce lectronique B2C Business to Consumer - la vente au d tail et la transformation sectorielle

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Le commerce lectronique B2C Business to Consumer - la vente au d tail et la transformation sectorielle

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    1. Le commerce électronique B2C (« Business to Consumer ») - la vente au détail et la transformation sectorielle Séance 4 Sol Tanguay Le 29 janvier 2007

    2. Plan de la séance Modèles de vente au détail en ligne Canal de distribution transformé La technologie derrière le « e-tailing » La transformation sectorielle

    3. Le marketing électronique et la vente au détail en ligne Taille et croissance du marché B2C en ligne au USA Reported amounts of online sales deviate substantially based on how the numbers are derived Annual online 2004 sales were estimated to be over $70 billion The average online shopper spent over $350 per quarter Forrester Research estimates that e-tailing will reach $316 billion by 2010

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