How to build a content-led SEO strategy

1. How to Build Content-Led SEO Strategy narrato

2. narrato contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Identify your target audience and create audience personas Carry out competitor research Brainstorm topic clusters to include in your SEO strategy Carry out keyword research Determine the best content formats for your SEO strategy Create a link building strategy Structure your content for better readability Pay attention to grammar and avoid content duplication Make meta tags an integral part of your content SEO strategy Add and optimize images Create a content calendar for consistent posting to build site authority Update and repurpose old content to boost your SEO strategy Analyze your content’s performance 10. 11. 12. 13.

3. 01 02 IDENTIFY YOUR TARGET AUDIENCE AND CREATE AUDIENCE PERSONAS CARRY OUT COMPETITOR RESEARCH Knowing your target audience allows you to create useful and relevant content Type your topic/keyword/search term on Google and see what results pop up After identifying target audience, narrow down the list to build your audience personas Simpler method: Use Narrato's SEO content brief generator for competitor links narrato

4. 03 04 BRAINSTORM TOPIC CLUSTERS TO INCLUDE IN YOUR SEO STRATEGY CARRY OUT KEYWORD RESEARCH Topic Clusters: On-site SEO method where you create several content pieces around a single theme Zero in on the primary keywords Refer to questions people ask for keyword variations Use Narrato's keyword research tool to find related keywords Central in-depth post - Pillar Page other related posts - Cluster Posts narrato

5. 05 06 DETERMINE THE BEST CONTENT FORMATS FOR YOUR SEO STRATEGY CREATE A LINK BUILDING STRATEGY Not all types of content contribute to search traffic equally Have several posts around a common theme to link them internally Blog posts, case studies, etc, boost search rankings. Videos and podcasts drive engagement For backlinks: Guest posting, adding your links to other blogs, and sharing content narrato

6. 07 08 STRUCTURE YOUR CONTENT FOR BETTER READABILITY PAY ATTENTION TO GRAMMAR AND AVOID CONTENT DUPLICATION Structure your content better, use shorter paragraphs, or add numbered/bulleted lists If your content has too many grammar mistakes, people might abandon your page sooner Narrato's AI content assistant makes this easier Use Narrato's grammar checker and plagiarism checker to narrato

7. 09 10 MAKE META TAGS AN INTEGRAL PART OF YOUR CONTENT SEO STRATEGY ADD AND OPTIMIZE IMAGES Make sure your meta title meets ideal length and meta description has primary KW Large images can increase your page loading time Images without any alt tags will add no SEO value to the content Narrato’s AI writer has an SEO meta description use case to assist you narrato

8. 11 12 CREATE CONTENT CALENDAR TO BUILD SITE AUTHORITY UPDATE AND REPURPOSE OLD CONTENT TO BOOST YOUR SEO STRATEGY Posting content at regular and frequent intervals is imperative in SEO marketing There is always scope to update and optimize your old blog posts to help them rank better Narrato's content calendar can be useful for this Start building links for posts with potential Incorporate newer and stronger keywords narrato

9. 13 ANALYZE YOUR CONTENT’S PERFORMANCE Running an SEO audit gives you information on your content’s SEO performance Set key performance indicators (KPIs): Search rankings, organic traffic, CTR, conversions, or other metrics narrato

10. thank you ! To know more about building a content-led SEO strategy, head on to the Narrato blog. Link in description.