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How do SAAS companies drive product-led growth through content

To find out the strategies employed by SaaS companies to drive product-led growth, we asked 20 marketing experts questions likeu2013<br><br>1. How do you use content to drive growth for your SaaS business?<br>2. What kinds of content do you create and how do you plan your content calendar? and many more.<br><br>This post lists the 10 valuable insights gained from these interviews. Read the full interview on the Narrato blog - https://narrato.io/blog/how-do-saas-companies-drive-product-led-growth-through-content-20-saas-marketers-share-insights/<br><br><br><br>

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How do SAAS companies drive product-led growth through content

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  1. narrato 10 VALUABLE INSIGHTS ON PRODUCT-LED GROWTH AND SAAS CONTENT MARKETING

  2. Narrato asked 20 SaaS marketers their views on product-led content, PLG strategy and SaaS content marketing Here are some valuable insights from the interviews narrato

  3. Key Insights: #1 SaaS marketers have seen an increase in conversions with product-led content This content needs to be short- form, engaging, and tell a simple story focusing on the key benefits of the solution narrato

  4. Key Insights: #2 Blogs are the most popular type of SaaS marketing content Long-form content like case studies and e-books are other preferred formats narrato

  5. Key Insights: #3 Videos can be great for product- led storytelling You get to show your SaaS product in action narrato

  6. Key Insights: #4 Creating compelling content that answers audience questions helps with SEO Search engines reward helpful content narrato

  7. Key Insights: #5 Social media channels have become discovery platforms for SaaS users Each social media platform has its own search engine, where SEO criteria apply as well narrato

  8. Key Insights: #6 Almost all SaaS marketers have a monthly content calendar Content is planned at least a month in advance narrato

  9. Key Insights: #7 Product-led content can help with - Growth in revenue Growth in awareness Growth in followers Growth in users Growth in collaboration requests narrato

  10. Key Insights: #8 Product-led content gives your readers a non-sales-oriented walkthrough of your product and its features narrato

  11. Key Inisghts: #9 The many features and capabilities of SaaS products can be overwhelming for a user to discover on their own Product-led content helps simplify that narrato

  12. Key Inisghts: #10 SaaS buyers take their time to arrive at a purchase decision Providing them with valuable product-led content can be a great lead nurturing tactic narrato

  13. Thank You To read the full article for more such valuable insights, head on to the Narrato blog. https://narrato.io/blog/how-do-saas-companies- drive-product-led-growth-through-content-20-saas- marketers-share-insights/ narrato

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