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7 Step Guide To Create An Effective Content Distribution Strategy

Creating great content is not enough. Your audience needs to know that it exists, which is why an effective content distribution strategy is so important. You need to know which channels to use for different types of content, and what conversion goals you would have to target.<br><br>Here is a 7-step guide from Narrato for creating a content distribution strategy that'll get you the results - https://narrato.io/blog/how-to-develop-an-effective-content-distribution-strategy/

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7 Step Guide To Create An Effective Content Distribution Strategy

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  1. narrato CONTENT DISTRIBUTION STRATEGY 7-STEP GUIDE

  2. 1 Set your goals Identify your target audience 2 CONTENTS Understand the different content distribution channels 3 Build a content distribution calendar 4 Repurpose and optimize your content for distribution 5 Distribute and promote your content on the right channels 6 Track and measure your performance 7 narrato

  3. narrato 1. SET YOUR GOALS Set your content distribution goals depending on overall marketing goals Assign a KPI to each goal

  4. 2. IDENTIFY YOUR TARGET AUDIENCE Develop a target audience persona Knowing your audience’s likes, dislikes and behavior helps in content promotion success narrato

  5. narrato 3. UNDERSTAND THE DIFFERENT CONTENT DISTRIBUTION CHANNELS Earned Media Paid Distribution Owned Media Social shares Brand mentions Guest posts Interviews News/PR Forums Paid social ads PPC ads Influencer marketing Remarketing and retargeting Website Blog Social media accounts Email

  6. 4. BUILD A CONTENT DISTRIBUTION CALENDAR Lay out your content distribution plan along with timelines on Narrato's content calendar Visually track all the planned tasks narrato

  7. narrato 5. REPURPOSE AND OPTIMIZE CONTENT FOR DISTRIBUTION Short social media posts Infographics for Instagram or Pinterest Short videos for YouTube, Instagram Reels Slideshows for distribution on SlideShare or through email Email newsletters

  8. 6. DISTRIBUTE AND PROMOTE YOUR CONTENT ON RIGHT CHANNELS Simply sharing is not enough. Look for ways to drive engagement. narrato

  9. narrato 7. TRACK AND MEASURE YOUR PERFORMANCE Measure the KPIs set for content distribution goals Use Google Analytics, social media analytics, and other analytics tools

  10. narrato THANK YOU! Read the complete article on the Narrato blog. https://narrato.io/blog/how-to-develop-an- effective-content-distribution-strategy/

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