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Key Trends in Cross Media Publishing. Steve Paxhia Director- Publishing Practice The Gilbane Group Bill Rosenblatt Senior Analyst The Gilbane Group. About Gilbane Group. Consulting and market research firm New research initiatives on various aspects of digital publishing Collaboration

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Key trends in cross media publishing

Key Trends in Cross Media Publishing

Steve Paxhia

Director- Publishing Practice

The Gilbane Group

Bill Rosenblatt

Senior Analyst

The Gilbane Group

About gilbane group
About Gilbane Group

  • Consulting and market research firm

  • New research initiatives on various aspects of digital publishing

    • Collaboration

    • Beyond the E-Book - Cross-Media Publishing Strategies

    • Digital Magazine and Newspapers

    • Enterprise Rights Management


  • Research Study Highlights

    • Digital Magazines and Newspapers

    • Collaboration

    • Cross-Media Publishing

  • Strategic Trends in Cross-Media Publishing

    • Search and Discovery

    • E-Books and Devices

    • Content Infrastructure

  • Conclusions

Strong growth in digital periodicals key statistics
Strong Growth in Digital Periodicals Key Statistics

  • Number of titles and page views grew better than 40%

  • The number of pages read and the average length of sessions grew more than 100%

  • The number of links clicked grew than 100%

  • Number of Unique readers grew more than 150%

Industry projecting significant growth
Industry projecting significant growth

  • All vendors projecting growth between 30-50% in all categories this year and next

  • Growth is expected to continue in new titles, new digital readers, and time per session

  • The rate of active linking is strong and is expected to get even stronger


  • Digital editions and websites becoming complementary

  • Search becoming an important reason for preferring digital environment

    • Prediction- more publications will offer archiving

    • Prediction- Publications will begin to work together to allow their readers to find more information on topics of keen interest

Collaboration and community in book publishing
Collaboration and Community in Book Publishing

  • Already an important force in Reference Publishing

  • Learning Communities in Higher Ed

    • Note Sharing and online interactions with faculty growing very rapidly

      • Café Scribe, VitalSource

    • Merlot, Digital Marketplace

  • Digital Initiatives growing in K-12

    • Curriki

  • SAP Netweaver Forum

  • Near-Time O’Reilly

  • Libre Digital Mash-ups


  • Collaboration and community technology being deployed to connect customers with the publication and with each other…

  • Advertisers report being happy with the creative avenues being provided by digital advertising and also like the measurability and rapid feedback

Search discovery trends
Search & Discovery Trends

  • The Discovery Paradox

    • Professionally selected, edited, produced content generally not findable online

    • Leads users to “good enough” free alternatives (Wikipedia)

  • SEO

    • Constant expense, black art

    • Arms race with diminishing returns

    • Limited impact anyway

Search discovery rights
Search & Discovery: Rights

  • Key obstacle in solving Discovery Paradox

    • Not the same thing as “DRM”

  • Hugely complex problem

    • Solutions can be expensive, disruptive

    • Many publishers still in denial

  • Solutions

    • Technical (ACAP, text fingerprinting)

    • Ad hoc licensing

    • Litigation

Search discovery predictions
Search & DiscoveryPredictions

  • Text fingerprinting will drive licensing deals

    • Web crawling, recognition of publishers’ content on websites

  • Standards face long road ahead

    • Little incentive for search engines to play

    • Incentives will come from search startups that want to index premium content

  • Rights Information Management will grow and help

    • Publishers build rights information databases

    • Use to inform automated licensing arrangements

E books lessons from music industry
E-BooksLessons from Music Industry

  • Fragmented device market

    • Amazon Kindle could become iPod of publishing, but…

    • Fragmentation impedes growth

  • Device makers try for lock-in

    • Proprietary DRM exacerbates this

    • Economic incentives need to be aligned

  • Customers want to share

    • Needs to be much easier

    • Cannot be done without device maker cooperation

Cross media infrastructure
Cross-Media Infrastructure

  • CMI 1.0

    • Install centralized content management system

    • (that’s it… hope it works… usually fails)

  • CMI 2.0

    • Federated technology infrastructure

    • 80/20 rule on enterprise-level functionality

    • Investment in process, organization, and skill changes

    • Content creation treated independently from output format (not just XML…)

Cmi example
CMI Example:

  • Before:

    • Consumer Reports magazine editorial staff

    • Ad hoc repurposing for books, website

    • Very limited product set

  • Media Neutral initiative

    • Reorganization of editorial by subject matter

    • Publication groups become “customers” of editorial groups

    • Cross-media content development the norm, not the exception

    • Technology mostly unchanged

  • After:

    • New product development much easier

    • A thousand online flowers bloom

  • Next up: technology, now that processes and organization are in place!

Cross media infrastructure predictions
Cross-Media InfrastructurePredictions

  • Growing awareness of product planning

    • Product/feature plans drive requirements

    • No more “build it and they will come”

  • Editorial will lead the way

    • Processes, organization, skills first

    • Technology close second

  • Metadata problem taken more seriously

    • “MLS” skill set

    • Taxonomies

    • Tools and processes


  • Publishers will soon seek to be involved in the reader’s complete information cycle

    • Browse

    • Search in context

    • Link to related data

    • Present new information based on algorithms that analyze past information consumption

    • Use Geography data to present more pertinent info

Giving readers the best choices
Giving Readers the Best Choices

  • Paper and Digital

  • Functionality that fits the media

  • New products for New readers

  • Communities that work

  • Business models that fit the product and media