Trends from the Silicon Valley

1. by Dominique Piotet, CEO of L’Atelier North America Trends from the Silicon Valley

3. Where are we?

4. 1 out of 8 couples married in the U.S last year met online

5. There are over 200 million registered users on MySpace And an other 200 million Users on Facebook

6. If MySpace were a country, it would be the 5th largest in the world If MySpace and Facebookwere a country, it would be the 3rd largest in the world

7. BERMUDA The #1 ranked country in Broadband Internet Penetration is… #19 #22

8. In 2006, this number was 2.7 billion There are 31 billion searches on Google every month

9. The first commercial text message was sent in December of 1992 Today, the number of text messages sent and received everyday, exceeds the total population of the planet

10. Radio38 years Years it took to reach a market audience of 50 million: TV 13 years Internet 4 years iPod 3 years Facebook 2 years

11. The number of internet devices in 1992 was 1,000,000 The number of internet devices in 1984 was 1,000 The number of internet devices in 2008 was 1,000,000,000

12. It is estimated that a week’s worth of the New York Times contains more information than… …a person was likely to come across in a lifetime in the 18th century

13. The amount of new technical information is doubling every 2 years…

14. During the course of this presentation… 694,000songs were downloaded illegally

15. What about the Silicon Valley?

17. Focus on the Silicon Valley More than 20,000 companies involved in New Technology A real network between investors, funders, universities and industry • Incomes have grown much faster(14%) than the national average (9%) over the past five years.

18. Focus on the Silicon Valley A lot of new comers:

19. So, what does it mean?

20. Where are we going?

21. We are going on a recession…

24. How does Technology resist?

28. How does Advertising Spending survive?

31. 4 trends rise!

32. New technologies matter little • User appropriation of the web is crucial • Always on • Amateur experts speak up

33. New technologies matter little • User appropriation of the web is crucial • Always on • Amateur experts speak up

34. Web 2.0, 1+1= Many! Enough? ;)

35. Always On

36. Mobile

38. Enterprise in the clouds

39. Business Models:some ideas

40. Participation adds value • Publicity, subscription and commission • Return of the middle man and the Web’s new invisible hand

41. Participation adds value • Publicity, subscription and commission • Return of the middle man and the Web’s new invisible hand

42. The Long Tail is not working

43. Innovation 2.0

44. Are you ready?

45. Here we go! The “digital life quotient” adds some objectivity and measurement to our connectedness with the digital space. There are 25 items on the list…give yourself one point for each item on the list that you’ve used. Don’t worry…you won’t be graded, and the results won’t go to your boss.

46. Digital Life Quotient

47. Digital Life Quotient

48. Digital Life Quotient

49. Digital Life Quotient ?

50. Digital Life Quotient Conclusion US Classes of MBA students score an average of 80 on this test. 25% of them score 100. These are your future clients, and it’s time you started to consider adapting your services and messages to the way they engage in the world.