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International Payments for Ecosystem Services: Challenges on the demand side

International Payments for Ecosystem Services: Challenges on the demand side. Wendy Proctor and Anna Lukasiewicz CSIRO Australia. Overview. Identify the product Match the scale of the scheme with the motivations at that scale

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International Payments for Ecosystem Services: Challenges on the demand side

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  1. International Payments for Ecosystem Services:Challenges on the demand side Wendy Proctor and Anna Lukasiewicz CSIRO Australia

  2. Overview • Identify the product • Match the scale of the scheme with the motivations at that scale • Match the scale of the scheme with the beneficiaries at that scale • Improve the motivations and interest of beneficiaries by marketing and communicating the benefits to both product sellers (companies, NGOs, governments) and end users (consumers) • Improve the ease of access to such schemes by setting up institutional arrangements to facilitate their uptake and consider other measures such as education and financing of demand side participants. CSIRO. IPES – Demand challenges

  3. Identify the product • Ecosystem services unlike normal goods and services • Essential to quantify (measuring and valuing), market and monitor • Linking ecosystem services to products CSIRO. IPES – Demand challenges

  4. Match scale and motivation • Where the benefits occur needs to be linked to motivations at that scale • Carbon sequestration vs. biodiversity improvements • Lessons learned from local schemes need to take this into account CSIRO. IPES – Demand challenges

  5. Match scale and beneficiaries • Need to target companies with consumers that are likely to benefit • Some schemes will only have local benefits but can still be marketed to appeal globally • Some schemes can be targeted to specific companies e.g. • Water improvement schemes – food and beverage producers • Biodiversity improvement schemes – construction industry • Scenic beauty improvement schemes – tourism providers. CSIRO. IPES – Demand challenges

  6. Marketing and communication • Informing potential buyers of the benefits • Promoting, advertising, branding and bundling other benefits (e.g. poverty alleviation) • Financial vs. non-financial marketing CSIRO. IPES – Demand challenges

  7. Institutional arrangements • Provide information, brokerage, finance, support • Reduce transaction costs • International challenge • ‘Piggy-backing’? CSIRO. IPES – Demand challenges

  8. Other • Testing and experiments • Capacity building • Education CSIRO. IPES – Demand challenges

  9. Conclusions CSIRO. IPES – Demand challenges

  10. Conclusions CSIRO. IPES – Demand challenges

  11. Conclusions CSIRO. IPES – Demand challenges

  12. Contact Us Phone: 1300 363 400 or +61 3 9545 2176 Email: enquiries@csiro.au Web: www.csiro.au Thank you Policy and Economic Research Unit CSIRO Land and Water Dr. Wendy Proctor Stream Leader, Water Sharing Water for a Healthy Country Flagship Phone: +61 2 6246 5955 Email: wendy.proctor@csiro.au Web: www.csiro.au/group

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