Revenue Management Tutorial. Stefan Pölt Network Management Lufthansa German Airlines firstname.lastname@example.org AGIFORS Reservations & Yield Management Study Group Berlin, 16-19 April 2002. nesting. market segmentation. overbooking. pricing. What is Revenue Management ?. inventory control.
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(Squeezing as many dollars as possible out of the customers)
‘Integrated control and management of price and capacity (availability) in a way that maximizes company profitability
- 3 Years - 1 Year - 6 Months - 3 Months Departure
Flight Planning and Pricing Policy
Planning the flight scheduleBasic price structures (tariffs, conditions)
Control parameters revenue management
Allocating and adjusting capacitiesProactive and reactive pricing
low demand low demand leg control sufficient
low demand high demand prefer connecting traffic by O&D
high demand high demand prefer local traffic by O&D control
O&D control can increase availability to long-haul passengers AND prevent long-haul passengers from displacing high-fare short-haul passengers