Mission Statement - PowerPoint PPT Presentation

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Mission Statement

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  1. Draft a Mission Statement For Your Work Group Mission Statement

  2. Mission Statement Framework

  3. Step 1: Example • Who are you? • The Marketing Department of Bentley Manufacturing • What are you? • is a collegial group of marketing professionals from a broad variety of backgrounds • What do you do? • that produces marketing programs highlighting the distinctive benefits of our products • Who do you serve? • for our current and potential customers • Why do you exist? • to help them understand how our products can help simplify their lives, while producing a fair return for the company and a challenging environment for the members of our department.

  4. Step 2: Example • The Marketing Department of Bentley Incorporated is a collegial group of marketing professionals from a broad variety of backgrounds that produces marketing programs highlighting the distinctive benefits of our products for our current and potential customers to help them understand how our products can help simplify their lives, while producing a fair return for the company and a challenging environment for the members of our department.