What is it delivering ? • A foundational infrastructure WiFi and location services in all public museum spaces • A scalable solution to meet future demands • Public WiFi is an enabler
Public WiFi total budget: £515,000 Contingency 20% WiFi hardware and solution design 30% Project Mgmt.10% Cabling and installation 40%
WiFi is increasingly seen as a utility • Need to meet increasing demand • for more content and services in galleries • Treasures Gallery WiFi successful proof of concept • 18,000 visits over 3 months • Potential 500,000 per year if WiFi ubiquitous Why are we doing this ?
Enhance Visitor Services operations • Anonymous collection of circulation management information • Access to more content/ learning info/ travel info/ from all public areas • Ability to push location-based, contextual content to visitors • Improve visitor access to content/ less reliance on fixed notices • Enabler for revenue growth • Sponsorship opportunities • WiFi service is marketable service for events/ conferences • Promotions/ offers • Enhancing the NHM brand • Leading edge Museum • Promotes visitor interaction with NHM Benefits to Museum
Benefits to Visitors • Removes cost barrier for visitors accessing NHM content • Better access to more content for Visitors • Engage with the Museum while queuing • Directions to toilets and cafes • Receive location based, contextual content • Promotions/ opt-in to further engagement
Key principles are……… • Enterprise approach • Secure and resilient solution • Modular and sustainable design • Minimal impact to heritage areas • Prepare the museum (demo)
Where does this lead to ? More apps/ services Step by step navigation Ticketing eShop in-gallery engagement Way-finding/ circulation Custom tours Contextual content Online maps Membership
Questions? Ask me: firstname.lastname@example.org or look out for Intranet updates, coming soon…………