1 / 3

Unit Six Market Research

Unit Six Market Research. Ch. 6 The Research Process Steps in the Process - ID the problem -Conduct secondary research data collected from some other purpose -Select/design primary research original research data -Collect data -Analyze data. Market Research. How is data?

naida
Download Presentation

Unit Six Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Unit Six Market Research Ch. 6 The Research Process Steps in the Process -ID the problem -Conduct secondary research data collected from some other purpose -Select/design primary research original research data -Collect data -Analyze data

  2. Market Research • How is data? Experiment: minor league ticket prices Observation: sports apparel kids a wearing Survey: questionnaire Focus Groups: panel discussion

  3. Market Research • Sample: How to select the sample Sample size Data Mining: collect data from several data sources Report and Analyze Data Mission Statement: an outline of the business’s purpose and the products and services it will offer Marketing Plan: a written document that provides direction for the marketing activities of a company.

More Related