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Understanding the Promotional Mix: Strategies for Effective Product Promotion

This lesson explores the components of the promotional mix, including advertising, public relations, events, merchandising, sales promotions, and direct selling. Students will learn what influences a business's choice of promotional strategies and the importance of each element. Examples such as the promotional mix for Topman's new spring range and other notable products will be analyzed. By the end of the lesson, students will be able to identify each part of the promotional mix, assess its significance, and create tailored promotional strategies for different products.

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Understanding the Promotional Mix: Strategies for Effective Product Promotion

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  1. The promotional mix? How can a product be promoted?

  2. The promotional mix? Advertising PR Events Merchandising Sales Promotions Direct Selling

  3. Learning Outcomes By the end of the lesson you will be able to… - know the main parts of the promotional mix - explain what influences a businesses choice of promotional mix - assess the importance of promotion

  4. The promotional mix Advertising PR Events Merchandising Sales Promotions Direct Selling Branding What do they mean? Examples?

  5. What would the promotional mix be like for the new Topman spring range?

  6. The promotional mix for… Iphone 4 White Sony Vaio 3D Laptop Dairy Milk Bliss New Van Trainers The McRib sandwich Working in pairs your challenge is to create a specific and effective promotional mix for two of these products

  7. Presentation Review What did the mixes have in common? What influenced your choice of mix? What would influence a business in their choice of mix?

  8. How important to a business is promotion?Does it depend on anything?

  9. Practice Question May 2010 Plan Answer Assess

  10. Review - Learning Outcomes By the end of the lesson you will be able to… - know the main parts of the promotional mix - explain what influences a businesses choice of promotional mix - assess the importance of promotion

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