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Overview of India’s 2nd Largest Airline: Product Portfolio & Market Strategy

This profile explores India's second-largest airline, focusing on its main hub in Mumbai and international hub in Brussels. As a legacy carrier, it operates more than 1,000 flights daily to 76 domestic and international destinations. The airline's robust product portfolio includes low-cost subsidiaries, unique in-flight services, and appealing branding strategies. Targeting high-salary and middle-income groups, it offers special baggage fares and exclusive services like JetBoutique and Jet2Kerala. Emphasizing quality and competitive pricing, the airline caters effectively to diverse customer segments.

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Overview of India’s 2nd Largest Airline: Product Portfolio & Market Strategy

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  1. Eunji Park3 OCT 2013

  2. Airline Profile 2nd largest Indian airline Main Hub: Mumbai International Hub: Brussels Airport, Belgium Legacy carrier (low-cost: JetLite->JetKonnect) Routes: International/Domestic (Over 1000 flights daily to 76 destinations) Code sharing With 14 major airlines/ Thalys European rail service

  3. Product Portfolio

  4. Branding Overview Unique Selling Products In-Flight services Uniform

  5. Advantages • Special offers -JetBoutique/ Jet2Kerala/ Special Baggage Fares • Constant Change • Quality/Price

  6. Target Market The high-salary class (especially women) Family Middle income groups More Room for Economy Class

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