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Department of Psychology Dr John Drury j.drury@sussex.ac.uk. CROWD BEHAVIOUR AND SOCIAL IDENTITY. Crowd evacuation #1. Crowd conflict. Crowd evacuation. Simulation studies. Social Identity Model Crowd conflict arises when:

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Department of Psychology

Dr John Drury

j.drury@sussex.ac.uk

CROWD BEHAVIOUR AND SOCIAL IDENTITY

Crowd evacuation #1

Crowd conflict

Crowd evacuation

Simulation studies

  • Social Identity Model
  • Crowd conflict arises when:
  • crowd and outside forces (e.g., the police) have differing conceptions of legitimacy
  • the action of the police serves to unite otherwise disparate fragments of a physical crowd.
  • Crowd conflict is limited by participants’ social identities, which define appropriate conduct.
  • Applications
  • Urban riots, demonstrations, protest events.

Rationale

To examine how, when and why crowd evacuation behaviour is social & co-operative.

Background

Social and asocial models. Applicability of Social Identity Model to explain co-ordination amongst strangers in crowds.

Practical applications

Evacuation from stadia, buildings etc. Informing design and emergency procedures

  • Technology/ design
  • Role play room evacuation experiments
  • Visualization
  • Results
  • Some impact of shared identity.
  • Problem of psychological engagement

Please insert images within the relevant frame + Visu

Partners

ESRC, University of St Andrews, University of Nottingham (Computer Science, Chemical Engineering)

Crowd evacuation #2

Crowd behaviour and social identity – further research

Post-event support

Interviews with survivors

Crowd flow and spatiality

The experience of crowding

Design

Experimental studies manipulating identity and crowding

Initial findings

Situations of crowding are tolerated or even enjoyed where people share a common identity

Opportunities for companies

Stadia, public transport managers, Health & Safety managers: collaborative R&D, consultancy.

  • The events
  • Stadia and events disasters and near disasters, fires, explosions
  • Results
  • Shared threat creates shared identity and hence mutual concern and helping.
  • Recommendations
  • Abandon the ‘panic’ model in emergency procedures.
  • Inform the public
  • Enhance public solidarity

Design

Combining psychological models, Artificial Intelligence and mathematical computer models.

Existing applications

Visualizations of reconstructions, mathematic models of crowd flow.

Opportunities for companies

Public building and space design, public transport design: collaborative R&D, funded projects, endorsement.

Design

Interview and survey of disaster survivors on experiences of collective support.

Hypotheses

Group processes and social identity can mitigate Post Traumatic Stress.

Opportunities for companies

Emergency services, health services: studentships, collaborative R&D.