Michael carlson march 16th 2011
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Michael Carlson March 16th, 2011. GAMES. Total War: Shogun 2 - PC Napoleon: Total War - PC Empire: Total War – PC Medieval II: Total War - PC Spartan: Total Warrior – Multiple platforms Rome: Total War - PC Medieval: Total War - PC Shogun: Total War - PC. History-Early Years.

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Michael carlson march 16th 2011

Michael Carlson

March 16th, 2011


Games
GAMES

  • Total War: Shogun 2 - PC

  • Napoleon: Total War - PC

  • Empire: Total War – PC

  • Medieval II: Total War - PC

  • Spartan: Total Warrior – Multiple platforms

  • Rome: Total War - PC

  • Medieval: Total War - PC

  • Shogun: Total War - PC


History early years
History-Early Years

  • Founded in 1987 by Tim Ansell

  • based in Horsham a town in West Sussex, UK with a branch located in Australia

  • Early work was mainly creating DOS games like Stunt Car Racer

  • In 1993 began working with EA Sports

    • Early FIFA games for DOS

    • Rugby World Cup (1995,2001)

    • Official game for the 1999 Cricket World cup

    • Australian Football League (1998,1999)


History
History

  • June 2000 – released Shogun: Total War

  • August 2001 – broke away from EA switched to Activison

  • August 2002 – released Medieval: Total War

    • won numerous awards: PC Gamer UK top game of 2002, Gamespot Best Strategy Game of 2002, Gamespy Best Strategy Game of 2002

  • September 2004 – Rome: Total War hits the market

    • Game used for TV series Time Commanders (BBC) and Decisive Battles (History)

  • 2005 - Acquired by Sega

    • Began to released console game such as Spartan: Total Warrior, mediocre results

  • November 2006 – Medieval II: Total War

  • March 2009 – Empire: Total War

    • Set UK Record for first week sales nearly doubling Rome and Medieval II

    • Claimed number one spot on ELSPA Top 40 chart

    • Won British Academy of Film and Television Arts Best Strategy Game 2009

  • March 15th, 2011 – Shogun 2: Total War


Money
Money

  • The Creative Assembly was bought out by Sega in 2005

    • Was sold for a reported 30 million dollars

    • Became a part of Sega Europe

  • At that time company had around 75 employees

  • Currently The Creative Assembly has around 160 employees

  • Parent Company Sega Sammy Holdings Inc. made $250 million in income with 4.75 billion in sales


Target market
Target Market

  • PC gamers

  • Strategy Gamers


Competitors
Competitors

  • Blizzard

    • Starcraft

    • Warcraft

  • Microsoft

    • Age of Empires

  • Firaxis

    • Civilization


Secret sauce
Secret Sauce

  • Fusion of turn-based and real-time strategy games

  • Blend of economic, political and military strategy

  • Historical accuracy

  • Grand Scale and Massive battles


The future
The Future

  • With the recent release of Shogun 2: Total War, the Creative Assembly seems poised to maintain itself as one of the premier development studios for strategy games

  • As computers advance it will only enhance the possibilities , as increased processing power can only help increase the already grandiose scale of the Total War franchise