Dr. K.D. Kokate Deputy Director General (AE ) kdkokate@gmail.com

1. Use of mobile technologies for empowering Small holder farmers in India High-level Policy Dialogue on Technology Transfer for Smallholder Farmers Royal Hotel, Bogor, Indonesia, February 13, 2013 (ESCAP CAPSA) Dr. K.D. Kokate Deputy Director General (AE) kdkokate@gmail.com

2. Indian Agriculture Experiencing revolutions Food grains - Green Revolution Fruit / vegetable production - Golden Revolution Fish production - Blue Revolution Egg/Poultry Production - Silver Revolution Milk Production - White Revolution India has … more than 17% of the world’s human and 11% livestock population 4.2% of the world’s water 2.4% of the world’s area 142 m ha cultivated & 60 m ha net irrigated area 137% cropping intensity 52% population earning livelihood from agriculture 16.6% contribution of agriculture in GDP 10.23% earning of total exports

3. Distinct Transitions: Agricultural Era Technology Convergence (21st century) Biotechnology Era (2000s) Y = 4 t/ha.. * KBS Green Revolution (1970s) Y = >1.5 t/ha, HRD/ Technological Breakthrough Mechanization (1960s) Traditional Farming (Early 1900s) Y = >1 t/ha, Co-operatives Y = >0.5 t/ha, Land Reforms Y = < 0.5 t/ha, Feudalism * Knowledge based Society

4. Context and Concerns Food, Feed, Fodder, Fibre, Fuel… More From Less For More Stress Agriculture, Secondary Agriculture, Specialty Agriculture Agriculture-Food-Nutrition-Health- Environment-Employment Skill for Smallholders Market Access

5. Operational Holding in India No. of Holdings : (‘000 Number) Area Operated : (‘000 Hectares) Average size: (Hectares)

6. Agriculture Science Center -KVKs KRCTO KVKs - 631 Process Process Process Process

7. Mobile Extension

8. Telecom subscriber growth Source : Telephone Regulatory Authority of India - 2012

9. Indian pilot projects in Agriculture domain

10. aAqua Mini • Real time decision support tools to progressive farmers developed by IIT, Bombay • Working on revenue generating business model • Remote crop diagnostic solution • Audio prompted guide application (in English/Marathi/Hindi) • Remote crop & land properties based disease diagnostics • Micro-weather info (temp, cloud cover, precipitation) • SMS enabled register & query mechanism • Online poll for registered users • Spam, search, rank features

11. Fisher Friend • M.S. Swaminathan Research Foundation (MSSRF) in Tamil Nadu and Puducherry • Vital livelihood information to fisher folk. • Partnered with Qualcomm, Tata Teleservices and Astute Technology Systems for developing the Fisher Friend Mobile Application. • Single-button-click request from an icon-based software module on mobile • Fishermen gain access to vital updates on wave height, wind speed and direction, potential fishing zones, news, government schemes and market prices.

12. m-Krishi Fisheries Advisory Service

13. mKrishi • Tata Consultancy Services’ (TCS) Mobile Agro Advisory System (mKRISHI) connects farmers • Farmer to make a query in a local language from a mobile phone • Private partnership based revenue generating business model in Maharashtra and Uttar Pradesh • Services : crop disease diagnosis; sensors based remote land & crop property recording

14. Reuters Market Light (RML) • Up-to-date, local and customized commodity pricing information, • News and weather updates • Working on public private partnership (PPP) • Revenue generating business model in Maharashtra and Punjab states.

15. IFFCO Kisan Sanchar • Low cost telecom distribution channel through the network of cooperative societies • Tied up with Airtel to build and offer a platform for the farmers • NGO partnership based revenue generating business model • Free daily voice updates on (market prices, farming techniques, weather forecasts and fertilizer availability) • General information like health, etc • Dedicated helpline for farmers to answer their queries

16. Life Tools • For the consumers in small towns and rural areas • Works on private partnership (PP) • Services : information on seeds, fertilizers, pesticides, weather and prices in English, Marathi and Hindi language

17. CERES • Exhaustive information covering all areas • Private partnership based revenue generating business model in Gujarat state • Services : information on seeds, fertilizers, pesticides, disease and farming input; market prices and weather (micro-climatic, rain/storms, temperature, humidity, precipitation, wind speed) on weekly and monthly basis.

18. KISSAN Kerala • Multi-modal agricultural information system • Advisory services for the farming community across the state of Kerala • GIS based agro advisory • Integrated multi-component, multi-modal delivery of Agriculture Information Service system • Solves the problem of content gaps

19. Sanchar Shakti • Subscriptions to SHGs which are valid for at least a year • The setting up of SHG run mobile and modem repair centers in rural areas • The setting up of SHG run solar ­based mobile phone

20. ICAR Kisan Mobile Advisory Services • Schedule for sending message • Every Tuesday and Friday • 2 message per farmer in a week. • 104 message per farmer in a year. • Total expenditure per beneficiary / year – Rs. 46.80 [ Neighbors Friends Relatives Selected Farmers Group-8000 [ [ [ [ [ Contact farmers Selected Extension functionaries- 1900 Delivering KMS through internet [ Product buyers Selected agro clinics & dealers-950 300 KVKs

21. vKVK (Voice KrishiVigyan Kendra) Indian Council of Agricultural Research http://agropedialabs.iitk.ac.in/kvk www.vkvk.in

22. About vKVK • Developed under project “agropedia” • Utilizes the available IT infrastructure for providing agricultural information to the farmers • Aims at reducing the barriers in communication between the farmers and experts at KVKs • vKVK services started with 24 KVKs of UP and Uttarakhand, 5 in Karnataka and 1 in Andhra Pradesh • Presently, the service has been rolled out in all 81 KVKs of UP and Uttarakhand along with 12 from Karnataka and 2 from Andhra Pradesh

23. 0512-3090900:कृषि वैज्ञानिकों द्वारा उपलब्ध कराई गयी जानकारी इस नंबर से दी जाती है। About vKVK मक्केकी संकर प्रजातियोंजैसे गंगा-११,शक्तिमान-२,सरताजकी बुआई करें। सिमेजीन 50% या अत्रजीन 50% की २ किग्रा मात्रा को 800 ली. पानी में घोल कर बुआई के तीसरे दिन छिडके। मक्का में बुआई केबादखरपतवार नियंत्रण के लिए किस दवाका छिडकाव करें। 0512-3090902: इस नंबर पर किसान अपने क्षेत्र के कृषि विज्ञानं केंद्र के वैज्ञानिको से सीधे संपर्क कर सकते हैं और अपनी समस्या का समाधान प्राप्त कर सकते हैं।

24. Digital Library Social Network Deliverable Network Certified Content (ज्ञान धारा ) Co- Created (जनज्ञान ) W to M SMS E to F Knowledge Network M to M Voice Phase I KvK- Net F to E E to E Mobile Upload E to F : Expert to farmer F to E : Farmer to Expert E to E : Expert to Expert Phase II vKVK - Agropedia

25. Expert to Farmer (E2F) Farmer to Expert (F2E) Expert to Expert (E2E) About vKVK Services Three types of services are available on this platform: Expert to Farmer: • Registration of farmers by KVK on this site • Message creation by experts • Delivery of messages to the farmers on their registered number

26. Farmer to Expert • Registered farmers can directly interact with the experts at KVK and discuss issues • Separate number allotted to this service • When a farmer calls, it is diverted to the experts at KVK of the district to which farmer belongs • Initially launched in 4 districts of UP (Pratapgarh, Saharanpur) and Uttarakhand (Bageshwar, Kashipur) Expert to Expert Expert can exchange the ideas In case of epidemic in one pocket, others can be alerted The general information and input availability etc can be shared

27. Types of Messages SMS • Can be created in 10 different languages • Message length is 160 characters • Low cost Voice Messages • Experts create messages at KVK in their own voice • Duration of message is up to 1-3 minutes • Effective way of communication when farmers are illiterate and can not read SMS in English language • Comparatively costlier than SMS • Presently, no charges are being taken from the farmers for availing this service

28. Statistics (Voice Messages)

29. Krishi Vigyan Knowledge Network (KVK - Net) http://agropedialabs.iitk.ac.in/extension

30. About KVK-Net • What is KVK-Net? • It’s a networking website for KVK experts. • Has various interactive tools like –blogs, discussion board, chat etc. • To provide a platform to experts at KVKs for sharing information & experiences. Other features…. • Recommend KVK- Net (Invite a friend) • Online chat • Private message • Multilingual editor • KVK Directory

31. Krishi Vigyan Vahini By KVK Nandurbar Centralized Data Communication System (CDCS) & Computer-Telephony Interface Outreach in 823 villages

32. Knowledge empowerment: NARS reaching farmers • Farmer FIRST • Enriching knowledge integrating technology • Enriching Farmers –Scientist interface • Technology Assemblage, Application and feedback • Partnership and Institution Building • Content Mobilization

33. Way forward Ensuring access of mobile advisory to small farmers Reduction in cost of handsets and delivery charges Availability of handsets with farmer friendly applications and tools Emphasis on authenticated content Focus on two way communication e-Smallholders for smart agriculture Expansion in 550 districts involving 0.3 million farmers –delivery of 10 voice and 10 text messages @ Rs.7 /month/farmer

34. Thank you

35. India in World Food Basket Exports: Rice 10 mmt, Wheat 2 mmt, Sugar 2 mmt, Cotton 2.2 mmt, Fish 0.8 mmt