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Wachovia. A Wells Fargo Company. Marketing Partnership Proposal. Wachovia. On Behalf of the Philadelphia Tribune, we would like to “Thank You.” We appreciate this opportunity to present to you turn-key integrated marketing ideas utilizing the nation’s oldest African American newspaper. .

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Presentation Transcript
slide1

Wachovia

A Wells Fargo Company

Marketing Partnership Proposal

slide2

Wachovia

  • On Behalf of the Philadelphia Tribune, we would like to “Thank You.” We appreciate this opportunity to present to you turn-key integrated marketing ideas utilizing the nation’s oldest African American newspaper.

All contents and ideas are properties of The Philadelphia Tribune.

slide3

Wachovia

Source: Media Audit

slide4

Wachovia

TD BANK

Source: Media Audit

slide5

Wachovia

Source: Media Audit

slide6

Wachovia

Source: Media Audit

slide7

Wachovia

Marketing to the African-American Consumer

Personal Invitation

Deliver a message that is specifically directed to this audience

Use Media that’ specifically targeted to this audience

Relevant, Realistic, Positive, Compelling

Product need to be relevant to their lives

Creative that speaks to this audience

Activities that compels activation

All contents and ideas are properties of The Philadelphia Tribune.

slide8

Wachovia

Marketing to the African-American Consumer

Extremely Brand Conscious and Brand Loyal

Feel More Favorably Towards Companies that Support the Community

High Propensity to Purchase Products and Services from Retailers and Manufactures Who Extend a Personal Invitation

All contents and ideas are properties of The Philadelphia Tribune.

slide9

Wachovia

Marketing to the African-American Consumer

Effective advertising to African Americans means embracing the values held by the Black Community.

Businesses must personally invite African Americans to purchase their products and services; they must create advertising and marketing campaigns that are seen as relevant, realistic – positive and compelling.

All contents and ideas are properties of the Philadelphia Tribune

slide10

Wachovia

  • Below outlines a number of events and promotions opportunities that may be available to Wachovia throughout the course of 2010;
  • Women on the Move
  • Yearbook
  • Most Influential African Americans
  • Web
  • Strip Ads
  • Post Its

All contents and ideas are properties of the Philadelphia Tribune.

slide11

Wachovia

Women on the Move

The Philadelphia Tribune’s May issue of Tribune Magazine will recognize and celebrate African American women throughout the region in “Women on the Move”. Chronicling some of the area’s best and brightest, this feature will profile women in front of and behind the scenes of some of the area’s most successful companies.

$5,000 full page 4/Color Ad

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Wachovia

Sojourner Magazine

A quarterly published visitors guide to Philadelphia and its surrounding counties highlighting where to go, what to see and do and how to get there (Quarterly – Jan, Apr, June, Oct)

.

Full Page, 4 Color: $9,299.61 per insertion

All contents and ideas are properties of the Philadelphia Tribune

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Wachovia

2010 Yearbook

The Yearbook features photos of every High School Graduate in the Philadelphia School District.

Publication Date: Sunday, June 6, 2010

Space Reservations – Monday, May 3

Material Deadline – Friday, May 14

Full Page: 9.667” wide x 11.456” high $7,291.64

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Wachovia

Most Influential African Americans

For over a century, the most trusted news source for African Americans throughout the Greater Philadelphia region has been The Philadelphia Tribune. For over a decade, the Tribune has published “Philadelphia’s Most Influential African Americans” which serves as a public record of those who have distinguished themselves as leaders.

Full page, 4 color: $5,000

All contents and ideas are properties of the Philadelphia Tribune.

slide15

Wachovia

Strip Ads

Front Page(color) 6x3 Strip Ad: $5,000

Business Page (color) 6x3 Strip Ad: $3,300

All contents and ideas are properties of the Philadelphia Tribune.

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Wachovia

Post Its

Cost: $70.00 per thousand

All contents and ideas are properties of the Philadelphia Tribune.

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Wachovia

Phillytrib.com

Reach the phillytrib.com reader where they spend hours each week! A cost

effective way to reach our reader www.phillytrib.com!

On-line Streaming – thirty second commercials on phillytrib.com.

The Philadelphia Tribune is able to stream your :30 /:15 TV commercial (provided by Wachovia) with a rotating banner ad with a link to your site.

All contents and ideas are properties of the Philadelphia Tribune.

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Wachovia

Sponsorships Elements:

Website Exposure: Wachovia’s logo and hyperlink as displayed above for up to 30 days

$1,800 per month

All contents and ideas are properties of the Philadelphia Tribune.

slide19

Wachovia

In Closing...

As we presented, our team is designed to serve the needs of your consumer and we can offer your business through many unique marketing opportunities. We will use our newspaper, web and presence in the community to continually drive traffic to Wachovia.

With our customized marketing plan you can specifically target the customer with your message and build awareness through presence of an integrated multi-media campaign.

Direct Response: Wachovia can reach consumers with a click of the mouse or turn of the page.

Immediacy: Wachovia’s message can reach the African American community either in the newspaper, or though the web to actually inform the reader in great detail and allow them to experience .

All contents and ideas are properties of the Philadelphia Tribune.