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Boost Library Engagement with Facebook Marketing

Learn how to utilize Facebook advertisements and pages to promote library services effectively. Discover key strategies, case studies, and insights to engage with a wider audience.

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Boost Library Engagement with Facebook Marketing

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  1. Promoting Library Services with FacebookABQLA: Digital Spring Tune-up Jared Wiercinski Digital Services and Outreach Librarian March 10, 2009

  2. Outline • Why Facebook? • Facebook advertisements • Example: Concordia Libraries • Facebook pages • Example: JSTOR

  3. Why Facebook? • High traffic: • Globally • in Canada • 1.9 million Montrealers (according to Facebook March 2009) • Supports: • advertising • 3rd party applications (e.g. library catalogue search widgets) • Fan pages

  4. Facebook advertisements Features: • Flexible pricing options (per click or per impression) • Highly targeted advertising (city, sex, age, language) • Excellent ad monitoring (and adjusting) • Excellent ad performance reporting (how many clicks/impressions per day, cost, etc.)

  5. Example: Concordia Libraries

  6. Example: Concordia Libraries

  7. Example: Concordia Libraries How did we do? • Ad ran for 21 days (Nov 21 – Dec 17, 2008) • 268,185 impressions • 175 clicks • 0.07% Click Through Rate (CTR) • $0.46 Average Cost Per Click (CPC) • Total cost: $79.83 USD

  8. Example: Concordia Libraries

  9. Facebook pages Features: • Set up a public page for your library • Create a widget for your online catalogue • Post instructional videos • Post news and events • Users can become ‘fans’, post comments, ask questions, start discussions

  10. Example: JSTOR

  11. Example: JSTOR

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