proven green a new strategy for the greening of companies n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Proven Green: A New Strategy for the Greening of Companies PowerPoint Presentation
Download Presentation
Proven Green: A New Strategy for the Greening of Companies

Loading in 2 Seconds...

play fullscreen
1 / 10

Proven Green: A New Strategy for the Greening of Companies - PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on

Proven Green: A New Strategy for the Greening of Companies. SRI in the Rockies Whistler, British Columbia October 27, 2008. Agenda. What we’ll cover: Green Seal Laureate Program’s purpose, benefits, requirements, roll-out, and funding needs

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Proven Green: A New Strategy for the Greening of Companies


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
proven green a new strategy for the greening of companies

Proven Green: A New Strategy for the Greening of Companies

SRI in the Rockies

Whistler, British Columbia

October 27, 2008

agenda
Agenda
  • What we’ll cover:
    • Green Seal Laureate Program’s purpose, benefits, requirements, roll-out, and funding needs
    • Role of SRI community in supporting Laureate Program
  • Presenters:
    • Arthur Weissman, Ph.D., Green Seal President/CEO
    • Linda Chipperfield, Green Seal VP Marketing
    • Stuart Valentine, Iowa Progressive Asset Management
  • But first, a few words (and pictures) about Green Seal….
our background
Our Background
  • Non-profit, 20 years old, premier ecolabel in United States
  • Over 40 environmental standards, over 3100 certified products and services
  • Work with State of California, NPS, County of Los Angeles, City of Chicago, World Bank, etc.
  • Referenced in I&I market; increasingly in consumer market
green seal laureate program purpose and benefits
Green Seal Laureate Program: Purpose and Benefits
  • Designed to drive greening of the consumer market
    • Engage consumer companies
    • Galvanize consumer interest in buying green
    • Accelerate certifications of products
  • Sustainable companies will benefit throughout entire business
    • Rewards overall corporate performance
    • Gain recognition for company and products
green seal laureate program structure and criteria
Green Seal Laureate Program: Structure and Criteria
  • Recognition based on leadership in environmental performance
  • Focus on key product lines and operations
    • Use life-cycle evaluation re impact
    • Requires products to get certified or equivalent
  • Requires overall good corporate performance
  • Award at three levels
green seal laureate program structure and criteria1
Green Seal Laureate Program: Structure and Criteria
  • Requirements cover typical CSR, GRI criteria with life-cycle and product emphasis
    • include corporate governance, supply chain, operations, products
  • Sample requirements:
    • System to address most significant impacts
    • Restricted materials for first-tier suppliers
    • Company goal to reduce greenhouse gas emissions
    • Achieve certification of products
green seal laureate program implementation and marketing
Green Seal Laureate Program: Implementation and Marketing
  • Announcing official program roll-out today!
  • Starting with company pilots
    • Work with a half-dozen leading companies
    • Identifying, approaching candidates now
    • Help shape program and structure
  • Gathering stakeholder input on requirements
  • Major marketing and PR campaign being developed with selected agencies
green seal laureate program funding needs
Green Seal Laureate Program: Funding Needs
  • Consumer purpose requires major marketing and public relations campaign
  • Estimate for campaign is $150,000 to $300,000
  • Result: Consumer interest in Green Seal Laureate Program will drive company applications, certifications
  • Expect company marketing to supplement
green seal laureate program role of sri community
Green Seal Laureate Program: Role of SRI Community
  • Can invest in Laureate Program directly
    • Serves SRI needs
    • Promotes greener economy
  • Can promote Laureate Program through company contacts, boards, investments
  • Promote foundation support of Program
slide10
Green Seal

Laureate Program

Laureate@greenseal.org

www.greenseal.org

Green Seal, Inc. 1001 Connecticut Ave NW, Ste. 827 Washington DC 20036

(202) 872-6400