Program Participation Framework

1. Program Participation Framework • Target • Population • Who? • Where? • Marketing & Recruitment • Advertise • Outreach to: • - clients • - providers • Referrals • Inquiries • How do interested folks find out more? • Enrollment, Intake, Registration • How enroll, register? • How many points of entry, or intake? # of Clients • Client Participation • Individuals? Couples? Families? Children? • #, % participating (at all) in HM program? In each grant service? • Completion • #, % completing all sessions? • Why miss session? • What helps them complete program? Time

2. The PPF is a general schematic that illustrates stages of recruitment into your program. There are 6 stages that Lewin has identified in getting prospective clients to participate: Identifying a Target population who are they? where are they? Marketing and Recruitment so you know your client, now how do we advertise this free service to them? how do you pique their interest in participating? How do your referral partners “sell them” on your program (i.e., get them to agree to be referred to your program)? Will you rely on their contacting you, or will you get their name/contract info and their permission to contact them? Inquiries (self-referrals) How do interested individuals/couples find out more? How can they contact you? Enrollment and Intake okay, so we’ve pique their interest, now how do we get them into the program to receive services? How translate referrals and inquiries into enrollments? setting up logistical processes at all the points of entry are important here. Client Participation So clients are in the program, now how do we engage them in participating and maintaining interest? How ensure that enrollees actually show up? So this is about converting registrants into active participants and high attendance. Completion Closely connected is program completion. What does the participation look like? Irregular, spotty, drop-out? Who completes, who does not, and why? Support services (child care, transportation, food) and incentives (gift cards)? There is going to be a difference between ideal versus reality. The Program Participation Framework also illustrates the flow of clients through your program. In a perfect world, there wouldn’t be a negative slope, but a straight horizontal line. However, as you all know, there is a potential for drop-off, or for clients to fall through the cracks, at each step. Some reason for drop off may be: Target Population-may not be broad enough. May be too broad it’s hard to focus. Marketing & Recruitment- content of message, mode of dissemination may not be tailored for the target audience Inquiries—clients can’t reach you; person they reach is not knowledgeable/helpful/courteous, etc. Enrollment & Intake-Processes may not be clear, established, seamless, or may be very burdensome Participation-Logistical burden for clients getting there are high while program touch or flexibility are low Program Completion- Program is too intense, long or not relevant in meeting the needs of the client or population And for some of you, it could be one of these barriers or a combination of these resulting in greater drop-offs at one point or more points Helpful to diagnose where “bottlenecks” (largest drop offs) are occurring, why they’re occurring, then identify action steps to resolve.