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The objectives for the SUPERNANO videos: Recruitment of new students 

How can you use videos as career guidance for students already at university and at the same time recruit new students using the same video concept? How can you show the connection between students, everyday problems and the development of products in high-tech companies? Our concept: SUPERNANO

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The objectives for the SUPERNANO videos: Recruitment of new students 

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  1. How can you use videos as career guidance for students already at university and at the same time recruit new students using the same video concept? How can you show the connection between students, everyday problems and the development of products in high-tech companies? Our concept: SUPERNANO Facts: 4 videos, between 5.30-8.30 minutes. More than 1500 views. Produced and uploaded in 2012

  2. The objectives for the SUPERNANO videos: • Recruitment of new students  • Career guidance for our current students  • Show the outside world that we have partnerships with these companies  • Display the outside world where nanoscience is used in everyday life

  3. Background More good students = educational material = focus on recruiting activities = knowledge about new students from survey = use web and information about career = visual communication = SUPERNANO Primary target group Youngsters 14-18 years old Concept Two hosts Presentation Problem – stain on t-shirt or exhaust from car Company – researcher tell about solution University – experiment Video example: https://www.youtube.com/watch?v=VB_H1vrvorI (0:00 – 1.50)

  4. How did we do it?- contact companies - Story and screenplay

  5. On the set • 10 people and company researchers • Written dialogue – instruments - nanoscience • Video: https://www.youtube.com/watch?v=NqRY71LS22U (3:03 – 3:20) • SUPERNANO: • Everyday problems • Companies – research • Role models • Nanoscience • Nanodox: Students documentary about life as a nano student. • Video: https://www.youtube.com/watch?v=q0ioQnunqwo (0.00-1.00)

  6. ThankYou! Rikke Bøyesen: rb@nano.ku.dk

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