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Powermapping & Champion Scale: Tools to Change the World. Advocacy Tools. Powermapping : Tool to help you map and access influence in your community Champion Scale: T ool for defining a path of greater influence with decision makers. What will influence MoCs ?. How do we know?
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Advocacy Tools • Powermapping: Tool to help you map and access influence in your community • Champion Scale: Tool for defining a path of greater influence with decision makers
What will influence MoCs? • How do we know? • How can we find out? • RESULTS website • Their website & newsletters (who influences them, who do they relate to) • Follow the media • Election cycle (who helped elect them)
Examples of mapping and mobilizing for influence? • NM: State legislature • TX: Dr. Stark oped • Experts on Poverty • Coalition events in Westchester & TB Walks • WA: Global Washington • FL: University letter writing
Who in your community? • Which groups might have influence on your member of Congress? • Who from those groups might have influence on one of your members of Congress? • Who has connections to the person(s) from those groups who might have influence on your member of Congress?
Champion Scale Goals • To teach you how to use a great tool • To provide insights into how to develop deeper relationships with our members of Congress
Advocacy Assumptions • There are large scale solutions to poverty. • Government decision makers possess tools to address large scale problems. • Decision makers can be change agents, but need impetus to act. • We are anxious to get our decision makers to take ever bolder action to end poverty.
Advocacy: What are We Trying to Do? Move them up the Champion Scale 4 Champion 3 Leader 2 Advocate 1 Supporter 0 Uninformed/Neutral -1 Opponent
Using the Champion Scale • We must start where they are, then provide a path from that point toward becoming champions on our issues. • Every step is valuable! • Find the tool on our website under “Join Us/Advocacy How Tos”
-1 Opponent: What do they say? • "I can't meet with your group." • "I won't/can't support this." • "It's not a problem" • "Your solution will not fix this." • "My constituents will not support this’’ • "We don’t have money for that, it's not a priority."
-1 The Opponent: The Goal • Move them to “0” or neutral • Weaken their opposition; move them toward neutral. • Find common ground between your point of view and theirs. • Educate them on the issues starting with where the MoC is.
How to move them to 0? • Get the ear of the key aide or colleagues first • Share personal stories that move them emotionally • Research them & find ways to align our solution w/their values & views. • Find foothold with one issue, or one aspect of one issue. Get them to do something easy. • Be persistent about getting in front of them in meetings and public gatherings. • Remember, they work for you, they need to see you.
Advocacy: What are We Trying to Do? Move them up the Champion Scale 4 Champion 3 Leader 2 Advocate 1 Supporter 0 Uninformed/Neutral -1 Opponent
Who Has Moved a MoC? • Where did he/she start? • How did you know? • What did you do to move them?
Who Wants to Move a Member? • Where is he/she now? • How do you know? • How will you move them?
Using the Tool • It is designed to keep us in motion—it’s easy to get stuck with a -1 (opponent) and a 1 (supporter). • We won’t make progress we want to make without continually stepping outside our comfort zones and asking others to do the same.