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PPC (1) (1)

What is PPC?<br>https://mohalischoolofdigitalmarketing.com/#

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PPC (1) (1)

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  1. PPC What is PPC? www.mohalischoolofdigitalmarketing.com

  2. 3 Big Questions: .What's the cost per click?Why is it crucial in a digital marketing strategy? .What is the relationship between CPC and content marketing? www.mohalischoolofdigitalmarketing.com

  3. How does PPC advertising work? 1. 2. 3. 4. 5. 6. PPC advertising varies per platform, but in general, the procedure is as follows: Choose your campaign kind according to your goal. Refine your settings and targeting. Provide a budget and bidding strategy. Enter your target URL. Create your ad. www.mohalischoolofdigitalmarketing.com

  4. What is Google Ads? The most widely used PPC advertising network worldwide is Google Ads. Businesses may generate advertisements that show up on Google's search engine and other Google sites by using the Google advertisements platform. Google selects a selection of winning ads to display on the search engine results page each time a query is made by looking through the pool of available advertising. www.mohalischoolofdigitalmarketing.com

  5. How PPC works in Google Ads When marketers build an ad, they select a list of keywords to target and bid on each one. If you bid on the term "pet adoption," you tell Google you want your ad to show for searches that match or are relevant to pet adoption. To determine which advertisements display for each given search, Google utilizes a series of calculations and an auction-style procedure. If your ad is placed in the auction, it will be assigned a Quality Score ranging from one to ten based on its relevancy to the keyword, predicted click-through rate, and landing page quality. www.mohalischoolofdigitalmarketing.com

  6. How to do PPC with Google Ads ● Bid on relevant keywords. Create relevant PPC keyword lists, tight keyword groups, and appropriate ad wording. Concentrate on landing page quality. Create optimized landing pages with convincing, relevant content and a clear call to action based on specific search searches. Improve your quality score. Google's Quality Score measures the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with higher quality scores receive more ad clicks at a reduced cost. Draw attention. Eye-catching ad creative is essential for display or social commercials, as well as enticing ad content. ● ● ● www.mohalischoolofdigitalmarketing.com

  7. How to do effective PPC keyword research ● Relevant: Of course, you don't want to spend for clicks that won't convert. This implies that the keywords you bid on should be closely connected to the products you sell. Exhaustive: Your keyword research should cover both the most popular and frequently searched terms in your niche, as well as long-tail keywords. Expansive: PPC is iterative. You want to continually optimize and develop your campaigns, as well as foster an atmosphere in which your keyword list grows and adapts. ● ● www.mohalischoolofdigitalmarketing,com

  8. Managing your PPC campaigns Once you've built your new campaigns, you'll need to manage them on a regular basis to ensure their continued effectiveness. In fact, consistent account activity is one of the most reliable indicators of account success. ● Continuously adding PPC keywords ● Add negative keywords. ● Review pricey PPC keywords. ● Refine landing pages. ● Split ad groupings. www.mohalischoolofdigitalmarketing,com

  9. THANKYOU

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