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Agenda Introduction Importance of PPC PPC Process Conclusion
Introduction What is PPC? PPC stands for pay-per-click, is a kind of internet/online advertising which is sponsored & used on a wide range of websites, which also includes search engines, where the advertiser pays a fee if a web user clicks on their ad. Hence the title, ‘pay per click.’ Pay-Per-Click advertising can also be referred to as “keyword advertising”.
Importance Of PPC • Time: Unlike organic search rankings that can take months or years to rank you on top results, ppc servicesgives you instant results and as soon as you pay for ad placement. • Targeting: PPC campaigns can be customized to reach specific audiences. Examples of segmentation include geo-targeting, income, age, educational level, marital status, industry, etc. • Click through rates: User searches using terms that indicate high purchase expectation such as an item or brand-specific keywords will get more clicks than natural results.
Conclusion Pay per click is a must have online marketing tool, only very few businesses can afford to avoid it. For your business betterment it’s a good decision to involve PPC marketing in your business.
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