How to Align Your Corporate Videos with Your Brand Voice

1. How to Align Your Corporate Videos with Your Brand Voice Did you know corporate videos on landing pages can boost the conversion rate by more than 80%? They have become more than just visual content; they are a way for brands to enhance trust and credibility amongst their target audience. However, to stamp your authority in the target audience’s mind, it is essential to be authentic to your brand voice. A corporate video production company can assist you in making videos that reflect the brand tone and voice, engage people, and boost your recognition to the highest level. There are many factors that you should keep in mind to achieve this. Here are the key ones that will assist you in developing a corporate video that most closely resembles your brand voice. Knowing your Brand Voice Inside Out It is essential to identify your brand tone and voice consistently used across different mediums. It might be emphatic and warm or professional and quirky once you identify the tone through reviewing brand guidelines and past marketing materials. Creating a corporate video that matches that consistent voice is much easier.

2. The Purpose and Audience of the Video Every video has a tone that differs based on the purpose of the video and who the target audience is. Most corporate video makers in Vadodara would first determine the purpose. For example, the tone would be more confident and knowledgeable if you are trying to make a product explainer video. In contrast, a brand anthem video should be inspiring and motivating in nature. Thus, your overall voice throughout the video would depend on the nature of the video. Right Visual Style The colour coding, typography, and graphics used in the video should echo your voice. Even though the type of colour seems minor, it sets up the audience’s mood and helps them make a perception of the brand. Sticking to your brand palette can assist you in making a consistent image and would also give your audience a sense of trust and form an unbreakable bond. In conclusion, in today’s competitive world, it is all about authenticity and consistency and using the same in your brand’s voice to captivate your desired audience. If you are also looking to make an effective corporate video that would resemble your brand voice, Motion Matrix Media could assist you with that! Source URL: https://motionmatrixmedia.mystrikingly.com/blog/how-to-align-your- corporate-videos-with-your-brand-voice