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  1. Drinking Decisions: What youth say ... Among six things that might affect their decisions about drinking, 76 percent of American youth (ages 8-17) identified their parents as a leading influence. Parents Teachers Best Friends TV Siblings Ads* Source: Roper Youth Report, a nationwide cross-section syndicated survey of 548 8-17 year-olds, 2004. Q.4 Many times we get ideas for things from what other people say and do. I am going to read a list of some different things and ask you which people or things, beside yourself, have influenced you the most in that particular area…whether you drink alcohol or not. *More than one response was accepted. One percent of total respondents chose advertising as their only response.

  2. Drinking Decisions: What youth say ... Among six things that might affect their decisions about drinking, 77 percent of American youth (ages 8-12) identified their parents as a leading influence. Parents Teachers Best Friends TV Ads* Siblings Source: Roper Youth Report, a nationwide cross-section syndicated survey of 548 8-17 year-olds, 2004. Based on responses of 8-12 year-olds (n=271). Q.4 Many times we get ideas for things from what other people say and do. I am going to read a list of some different things and ask you which people or things, beside yourself, have influenced you the most in that particular area…whether you drink alcohol or not. *More than one response was accepted. One percent of 8-12 year-old respondents chose advertising as their only response.

  3. Drinking Decisions: What youth say ... Among six things that might affect their decisions about drinking, 75 percent of American youth (ages 13-17) identified their parents as a leading influence. Parents Best Friends Teachers Siblings TV Ads* Source: Roper Youth Report, a nationwide cross-section syndicated survey of 548 8-17 year-olds, 2004. Based on responses of 13-17 year-olds (n=277). Q.4 Many times we get ideas for things from what other people say and do. I am going to read a list of some different things and ask you which people or things, beside yourself, have influenced you the most in that particular area…whether you drink alcohol or not. *More than one response was accepted. One percent of 13-17 year-old respondents chose advertising as their only response.

  4. Drinking Decisions: What college-bound youth say ... Among six things that might affect their decisions about drinking, 75 percent of teens planning to attend college (ages 13-17) identified their parents as a leading influence. Parents Best Friends Teachers Siblings TV Ads* Source: Roper Youth Report, a nationwide cross-section syndicated survey of 548 8-17 year-olds, 2004. Teens going to college defined as those 13-17 year-olds who are say their plans after high school involve going to college. Questions asked of 13-17 year-olds (n=277) and based on those who plan to attend college either full-time or part-time (n=243). Q.4 Many times we get ideas for things from what other people say and do. I am going to read a list of some different things and ask you which people or things, beside yourself, have influenced you the most in that particular area…whether you drink alcohol or not. Q.59 Plans for next few years: Think about your plans after high school or over the next few years. Which of the following do you think you might be doing: Going to college (full-time or part-time), working (full-time or part-time), going to a vocational, business or trade school, serving in the military, staying at home/having a family, or doing nothing. *More than one response was accepted. One percent of respondents who indicated they were going to college chose advertising as their only response.

  5. Drinking Decisions: What youth say ... Among six things that might affect their decisions about drinking, 81 percent of American youth influentials* (ages 8-17) identified their parents as a leading influence. Parents Best Friends Teachers Siblings TV Ads • Source: Roper Youth Report, a nationwide cross-section syndicated survey of 548 8-17 year-olds, 2004. Based on responses from 78 youth influentials. • Youth influentials are defined as tweens (8-12 year-olds) and teens (13-17 year-olds) who say they have recommended at least seven out of the following 18 items in the past month: movies, music/pre-recorded CD’s or cassettes, TV shows, video games, clothing, athletic shoes or sneakers, snack foods, web sites, books, school supplies, restaurants, computer software/games, soft drinks, electronic items, other games and toys, personal care products, magazines, and cosmetics. • Q.4 Many times we get ideas for things from what other people say and do. I am going to read a list of some different things and ask you which people or things, beside yourself, have influenced you the most in that particular area…whether you drink alcohol or not.