Applied marketing . Session 5. Yummy Bar 12.50 kc. Choco -Bar 9.90 kc. What does Price do?. Names Terms of Exchange Signifies Quality Shapes the Value of the Product How? Motivating consumer to rethink and better understand what they are being offered.
Choco-Bar 9.90 kc
A brand is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Serve as a competitive advantage
Secure price premium
Increase marketing efficiency
Elicit support from channel partners
Help segment markets
Signify quality level