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Who We Are. Abby Rowland Account Supervisor Nancy O’Connell Group Account Director Abby Roderique Director of Business Development. Who’s With Us?. Your Previous Campaign . Why Switch to Us?. We are known for having a much stronger strategic organization than The Richards Group

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who we are
Who We Are
  • Abby Rowland
    • Account Supervisor
  • Nancy O’Connell
    • Group Account Director
  • Abby Roderique
    • Director of Business Development
why switch to us
Why Switch to Us?

We are known for having a much stronger strategic organization than The Richards Group

  • We have experience in this niche
  • Brands we work with, see growth every year
  • Great consumer results and business results
geico
Geico
  • Who is this?

“ We are getting more than our money’s worth for what we spend. We will spend more and more.” –Warren Buffet

Jump in ad spending from $20 million in 1995 to $800 million in 2009

Martin The Geico Gecko

consumer forensics
Consumer Forensics
  • Cross-functional team of marketing leaders who mine existing data from a large variety of sources
  • Analyze data using statistics and modeling techniques with qualitative insight development tools
  • Enables marketers to build highly actionable strategies that drive demand
pilot campaign columbus ohio
Pilot CampaignColumbus, Ohio

Celebrity Endorsement (Mila Kunis)

  • 6 months, pro-rated $10,000,000

Billboard (CBS Outdoor Advertising)

  • $2,000/mo (Jan-June) x 12 boards
  • High traffic area
  • Digital board
  • 3. 14' x 48’

MallDioramas (CBS Indoor Advertising)

  • $500/mo (Jan-June) x 12 display‘s
  • Easton Town Center
  • 3. 70" H x 48" W

Local T.V. Station (WBNS "10 TV”

  • $15,000/month (Jan-June) x 6 months
  • High frequency schedule
  • 60 secondslong

Newspaper (Columbus Dispatch)

  • $4,850/mo. (Jan-June)
  • Full page
  • Color
  • PACKAGE DEAL:
    • Runs either Monday or Tuesday (i.e. 1 day a week)
    • 100,000 online ads/week
    • runs full page color ad ALSO in "The Onion" and "Alive", both local magazines that reach the 25-35 female demographic
endorsers and fruit of the loom
Endorsers and Fruit of the Loom
  • Align the brand with desired brand image
  • Help customers identify with endorser and thus the brand
  • Increase market share and utility
  • Social prestige
  • Leads to a number of existing customers to switch toward endorsed product
mila kunis
Mila Kunis
  • Young
  • Up-&-comer
  • Appeals to teens
  • Voted Esquire’s “Sexiest Woman Alive”
tyra banks
Tyra Banks
  • Former supermodel
  • Retaliated when press called her fat
  • Created TZONE foundation for empowering young women and building self-esteem
rachel mcadams
Rachel McAdams
  • Well known actress
  • Positive public image
  • Relatable between generations
overview of benefits
Overview of Benefits
  • 3:1 return on investment
  • Consumer Forensics
  • Pilot as a form of insurance
  • Experiences with endorsements
suggested order
Suggested Order
  • Sign a seven year contract with us today
  • Total: $40 million
    • $1,299,100 for the pilot campaign
    • $10 million for 5 year endorsement
    • Martin Agency fees
    • Free Consumer Forensics