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Marketing Communication Insights and Trends from Trade Shows and Events

This text examines the role of trade shows in consumer communication, event marketing practices of major brands like AOL and Converse, and critiques of GoDaddy's commercial regarding cultural sensitivity and consumer expectations. It also explores common concerns in marketing communication, including barriers for small firms and the potential commodification of culture. Additionally, it touches on sports trivia with a reminder of the national championship winners in 2006 and 2007, focusing on the OSU Beavers.

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Marketing Communication Insights and Trends from Trade Shows and Events

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Presentation Transcript

  1. March 5th

  2. 1. Trade shows are primarily used to communicate to consumers • True • False

  3. 2. This company probably uses created event marketing as their primary MC method • AOL • Safeway • And1 • Converse

  4. 3. The godaddy.com commercial might have been of concern to some because it • Imposed US cultural values on other countries • Set unrealistic expectations • Was done in bad taste (including use of sex and violence) • Created visual pollution

  5. 4. Which the following is NOT one of the concerns about MC? • Creates a barrier to market entry for small firms • Merchandises too many aspects of our culture • Sells inferior products • Sells unhealthy, dangerous products • All of these are concerns

  6. 5. Which team won the 2006 and 2007 national championship? (Just a reminder) • The OSU Beavers

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