What is SEO and how does Search engine optimization work

1. What is SEO and how does Search engine optimization work? Search engine optimization is the most asked and looked for services by brands from any digital marketing company. SEO services in Hyderabad are so much in demand due to their work and people’s belief in the activities or strategies under it. But do all of us really know what SEO actually is and how it works? I don't think we do! The spread and use of digital marketing have spread rapidly and this is the sole reason that people know a bit about SEO. They know things like google ranking, the importance of it, keywords, Competitor keywords, and its effects, etc. But do we really know what SEO is? Search engine optimization is a wider category with a lot of subcategories and today we are going to attempt to clear this bit briefly. Seo stands for search engine optimization and it is a part of numerous other digital marketing strategies that a digital marketing company or a digital marketing agency uses to increase the growth of a brand or business on any digital platform. With the increase in digital marketing services people understood the importance of making a presence in the digital platform and also how it may affect their business. With brands developing websites and trying to give viewers or customers a virtual space to explore their collections and products to figure out whether the product they are looking for is available with a particular brand or not. Thinking so much about the customers but how would customers know this if the brand and this information would be in front of the customers? This is where the SEO and SEO company in Hyderabad comes into the picture. SEO activities increase your google search ranking. To make it even more simple, let me put it this way, whenever we search for a product or service online we see many different links popping up and that too these links are not restricted to just one single page but multiple pages more than 12 pages with numerous links. These links are the website links which the google search engine brings to you if the keywords used by brands and typed by buyers match. However, as buyers, we think and strongly believe that the links on the first page or to be more truthful, the links that are first, second and third are more credible and legitimate. So here SEO plays its role, with various strategies and tools, competitor keyword analysis, SEO blogging, uploading write-ups on third party websites, and linking different product websites to theirs, they try hard to bring your website on the top. When your brand website is on the top, you are easily visible to your customers. SEO strategies are basically categorized into two brackets: • On-page SEO: All the activities that happen on the website to increase your Google or search engine ranking is called on-page SEO • Off-page SEO: All the activities that happen at the back end or off the website to increase your Google or search engine ranking is called off-page SEO. Both the brackets or options work with different strategies for one simple and same goal to increase your ranking. On-page, optimization includes making a website user-friendly, responsive, fast, and combining every possible element that engages the customers or viewers and they stick to the website.

2. Off-page is more concerned with the technicalities and back end links etc necessary for the smooth running and functioning of the website. How it works: So search engines have bots that are called spiders. These bots collect information from your website, from everything that you do like links, blogs, keywords, etc, and knows and link the right time to show your website to the searcher. For example, if you have used a keyword called “rich cocoa chocolate” and the searcher searches “best rich cocoa chocolate near me” your website appears to them as the keyword you have used in your website matches the need of the searcher. So this is how it works briefly. We must always remember that it is a computer or robot and not human beings, hence work on technicalities and that needs to take care of rightly. So now that you know about SEO, its importance, and a little bit of its work, don't you think you should get it done for your brand website too? Don't wait, just get it done from the best SEO Company in Hyderabad!