What are the social media survey techniques followed by a digital marketing agency in Hyderabad?

1. What are the social media survey techniques followed by a digital marketing agency in Hyderabad? Customer engagement is not a cakewalk and it is the toughest when it comes to getting the attention of the user. There are brands that post content on their social media pages, but still, fail to get the likes and shares on it. This proves that user engagement is very essential when it comes to marketing online. A digital marketing agency in Hyderabad will use various techniques to attract the audience to interact with the website and one among them is the social media survey forms. If you remember, you might have filled a few forms when you have opened your Facebook or Instagram account. These survey forms are actually beneficial for the brands to improve themselves and they will also help to build that connection with the users. These surveys can be a direct approach towards fulfilling the brand’s strategy and rolling out a survey can give marketers valuable insights. Let us explore the techniques used by digital marketers on how they make the surveys engaging. 1.The first and foremost thing is sticking to the objective of the survey. Before doing anything, there would be an objective behind it and marketers will see not to deviate from it. The objective of the survey could be anything from gaining meaningful opinions, knowing what the users like, ordinal questions, knowing how the new product is, a quiz or a challenge, etc. So, marketers will make sure to create a survey form and ask the users on any topic, so that they will have a clearer idea of what the brand wants to convey with the survey. 2.The questions are prepared in such a way that it would be easy for marketers to analyze the answers easily. If the questions have write-ins, then it would consume a lot of time, as they have

2. to read each and every line that the user has written. So, marketers will take time into consideration and see that the questions are closed and are having only multiple choices. 3.Keeping it short is always better when it comes to surveying forms. People get easily bored and irritated if there are so many questions to be answered, so that is the reason why marketers will ensure that the questions are limited to just 10-12. And whatever opinion or information is needed will be asked in these 10-12 questions. 4.Offering the users a discount or a free e-book or a voucher will increase user engagement. These offers excite the users and they wouldn't mind spending 5mintues of their time if they are getting an offer in exchange. So, such kinds of offers are mentioned by the marketers before the user starts the survey so that they will get that push in completing it. 5.When the results are posted, the users will get a sense of satisfaction that the brands are actually considering their answers. This will help the brands to build that trust and loyalty. If the survey includes a challenge or a quiz, then the results will encourage the user to participate in future surveys too and it will also engage the ones who did not participate All these techniques will make it easy for the brands to gain that user engagement because it is very hard to get the attention of the user and making him fill up a form would be the biggest task.