1 / 19

Enhancing Your Affiliate Website: Strategies for Engagement and Growth

Discover how affiliates, including Dr. Mary Kaye Rhude-Faust, can transform their websites into effective marketing tools. This guide emphasizes setting clear website goals, engaging existing members, attracting new ones, and increasing visitor traffic. Key strategies involve updating content regularly, managing memberships efficiently, utilizing user-friendly association software, and avoiding common pitfalls like excessive jargon and flash animations. Your affiliate website is crucial for retention, education, and community building within your association.

mohawk
Download Presentation

Enhancing Your Affiliate Website: Strategies for Engagement and Growth

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Refreshing Your Affiliate Website Dr. Mary Kaye Rhude-Faust, CFCS, NBCT Executive Director, Pennsylvania Affiliate

  2. Uses for Affiliate Website • Marketing tool • To retain members • To engage new members • Create impression

  3. Image Source: http://tinyurl.com/4yzn7nr Image Source http://www.dctn.org.uk/dctn_network_members.html Define your website goals • Inform members • Educate public • Increase visitors

  4. Image Source: http://tinyurl.com/ylnx4eq Assess your website • Content • Web pages • Links

  5. Avoid Common Pitfalls • Flash-based animations • Jargon • Too many images / clip art • Long pages of text

  6. Image Source: http://www.elogicwebsolutions.com/website-statistics.html Attend to your website • Answer emails daily • Change content frequently • Check web stats

  7. Affiliate Needs • Develop a customized site • Manage with few skills • Access customer support • Keep website costs low Image Source: http://www.geeksonsteroids.com/

  8. Affiliate Needs Password-protect sections of site

  9. Affiliate Needs Accept registrations & payments Image Source:http://www.marinadelmarkeylargo.com/meetings.cfm

  10. Affiliate Needs Manage membership lists Let members update data

  11. Affiliate Needs Engage & connect members

  12. Association Software • Memberclicks (specialize in small-staff associations) http://www.memberclicks.com/ Other examples • AMO http://www.associationsonline.com/ • Computility http://www.computility.com/index.php • Membee http://www.membee.com/

  13. Your Affiliate website is the single most important marketing tool for our Association

More Related