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Your Website

Your Website

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Your Website

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  1. Your Website The Cornerstone Nancy Leve www.VirtualFundamentals.com March 5,2013 Of Your Marketing Plan

  2. THE INTERNET • Changed everything • Information gathering/education, communication, entertainment, dating, travel planning, marketing, shopping, banking, photo sharing, invitations, globalization, political revolutions Virtual Fundamentals 2013

  3. NEW CULTURE • Transparency • Everyone has a say • People value reviews of friends • Educated and informed consumer • Lack of privacy • Cameras in every cell phone • Immediacy • Hyperactive search • Cooperation vs competition Virtual Fundamentals 2013

  4. GENDER GAP: Diminishing Virtual Fundamentals 2013

  5. Your Online Reputation You have one Are you managing it ? Virtual Fundamentals 2013

  6. Who is Managing Your Online Reputation Virtual Fundamentals 2013

  7. Keep Track of Your Reputation • www.google.com/alerts • Free monitoring of things said on the internet • Email notification of a mention on the internet Virtual Fundamentals 2013

  8. YOUR ONLINE BILLBOARD Authority: Known in Industry Expertise: Specialty Niche Relevance: Testimonials Competence: Videos CHOOSE ME Virtual Fundamentals 2013

  9. Reddit eBooks Stumble Upon Online directory listings Del.icio.us Podcasts Webinars Pinterest Digg G+ YouTube Video MerchantCircle Twitter Guest Blogs Facebook LinkedIn profile & groups Your Website Content Slide Share Manta Online press releases Email marketing Virtual Fundamentals 2013

  10. WEBSITE DOS • EVERY PAGE: Branded • Contact info • Call to Action: Bold color to catch attention • More bullets than paragraphs • Photos/diagrams • Important information above the fold • Use you instead of I/we • Use YouTube videos • Google Analytics on every page Virtual Fundamentals 2013

  11. Standard Website Pages • Home • About Us • Products/Services • Pricing • Testimonials • Contact Us • Blog Virtual Fundamentals 2013

  12. Content - Distribution • Quality content – transparency and no selling • 20% creating content / 80% distributing • Drive traffic back to website • Provide a few sentences and a read more link to website Virtual Fundamentals 2013

  13. Convert Website Traffic • Too much emphasis on the number of visitors • 100 inappropriate visitors (not a potential customer) not worth one appropriate visitor • What is your conversion ratio Virtual Fundamentals 2013

  14. Auto Transports Virtual Fundamentals 2013

  15. Branding Across Platforms Virtual Fundamentals 2013

  16. Ask For Positive Reviews • LinkedIn, Facebook, Google+ • Lots of online directories: Yelp, Merchant Circle, etc. • List on website Virtual Fundamentals 2013

  17. No Experts Virtual Fundamentals 2013

  18. QUESTIONS Virtual Fundamentals 2013