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Embracing The Consumerization of Information Technology. The Good Old Days. Enterprise Market. Consumer Market. Clear Delineation. Now, Consumers are Shaping the Market. 51%. 49%. 38%. 62%. Consumer Overtakes Business in 2009. Source: Gartner April ‘10.

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the good old days
The Good Old Days

Enterprise Market

Consumer Market

Clear Delineation

now consumers are shaping the market
Now, Consumers are Shaping the Market





Consumer Overtakes Business in 2009

Source: Gartner April ‘10

how we define it consumerization
How We Define IT Consumerization

I want…

… to bring my own device

… access from many devices

… to troubleshoot my own device

… to manage my own services (example: Skype – video)

… access to new collaboration and social media solutions available to me outside work


consumerizationn. the increasing influence that our technology experiences in our personal lives, both hardware and applications, have on the technology that we expect to use at work.

intel s corporate vision
Intel's Corporate Vision

This decade, we will create and extend computing technology to connect and enrich the lives of every person on earth.

intel employee environment overview
Intel Employee Environment Overview

Highly Mobile Workforce

Mobile Business PCs Managed Standard>Primary device >Standard productivity, security, mgmt suite>80% laptops >7,000 access points

<24 month avg. laptop age

Fit Form to FunctionEnable PC Choice

HandheldsEnable Flexibility

>PC Companion

~27,000 Handhelds

~15,000 employee owned with access to corporate data

Road Warrior





Mandate: Maximize Productivity and Efficiency

Source: http://www.intel.com/Assets/PDF/whitepaper/Transforming_PC_Management_with_Preventative_Client_Health_Strategy.pdf

  • Business Value of IT Consumerization
  • Forces Shaping Client Computing
  • Future of Client Computing
our journey started in the 90 s
Our Journey Started in the 90’s







Instant Messaging



Personal Companion Devices

BYO Solutions

Video Collaboration

Internal Wikis

Wide-Spread Use Today

2/3 of teams are Geo dispersed - rely on collaboration tools

62 million online meeting minutes per month

18 million IM’s / month

1 in 4 employees have 2nd device

Social Communities

(internal + external)

Move to Mobility

our social experience is changing the way we want to work
Our Social Experience is Changing the Way We Want to Work

500M active Facebook users

30M consumer reviews of hotels can be found on Tripadvisor.com

In 60 days more content has been uploaded to YouTube than has been created by major broadcasters in the past 60 years

25% of search results for the world’s top 20 brands are linked to content created by consumers

Social Computing Represents a New Normal

70% of consumers trust online peer reviews while only 14% trust advertising

embracing social media at intel
Embracing Social Media At Intel

The Evolution of Social Media @ Intel


Intel deploys worldwide listening and publishing tools.


Intel launches Open Port, the public online community for IT.


The first Intel blog appears on www.intel.com.


Intelpedia, a wiki of information on Intel, launches.


Intel Facebook page launched. @Intel Twitter handle created.


Podcasting appears on podcasting.intel.com

  • 2011
  • Intel launches social campaign:
  • Master of Curiosity
  • Museum of Me
  • The Chase
  • Intel Innovators
  • Five million Intel Facebook fans worldwide.


The Intel Software Network initiates social communications for collaboration with software developers


Intel’s Digital IQ media training launches. Intel’s social media guidelines are posted publically in over 35 languages.


Blogs@Inteldebuts, paving the way for Research@Intel, Technology@Intel, and IT@Intel blogs


Paul Otellinilaunches blog for Intel employees.


Intel unveils PlanetBlue,an internal social media platform.

internal social media use models
Internal Social Media Use Models

Corporate Communications

Direct Executive to Employee communication path

Global Collaboration

Employees leveraging expertise & input from others

IT Technical Support

New Channel for Help Desk + Proactive Employee Engagement

Internal Social Media Started as Nice-to-Have … Now We See It as Core Business Tool

Source: Intel IT whitepaper “Developing and Enterprise Social Computing Strategy”http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html

business value of social media
Business Value of Social Media

Business Value

Internal Social Media

23% of employees contribute internally, actively sharing information

57% of employees consume this same information

Broad topic coverage with over 1300 groups, over 500 wikis

External Social Media

Connecting Customers to Intel

50+ country specific communities

Over 72 thousand followers

Over 4.1 million likes

Majority of Users Reporting Social Media is Beneficial in Achieving Business Objectives

Learn More Intel IT whitepaper “Developing an Enterprise Social Computing Strategy” http://www.intel.com/content/www/us/en/enterprise-reliability/intel-it-developing-enterprise-social-computing-strategy-paper.html

video collaboration conferencing
Video Collaboration & Conferencing

Program Status (since 2008)

Ever Expanding Set of Tools & Capabilities

Large Rooms

Full Immersion

Business to Business

Team to Team

Small Room & PC

Person to Person

Person/Team to Team


Business Value (2010 data)

  • Avoided 57,000 Travel Hours in 2010
  • 27% increase in usage from prior year
  • $26 Million travel savings
  • Reduced CO2: 22,500 tons

Changing the Pace and Efficiency of Business

Source: Intel IT, 2010-2011 Annual Intel IT Performance Report: http://www.intel.com/Assets/PDF/general/Intel_IT_2011APR_English_standard.pdf

tension remains between users it
Tension Remains Between Users & IT

End Users Want Freedom, Flexibility

IT Pros Want Security, Manageability

  • Anywhere/Anytime access
  • Device independence
  • Generation Y mentality
  • Performance/Productivity
  • Controlled network access
  • More controlled OS
  • Data security
  • Predictable configurations


  • Business Value of IT Consumerization
  • Forces Shaping Client Computing
  • Future of Client Computing
the compute continuum vision
The Compute Continuum Vision

Provide a Seamless, Consistent Experience Across Multiple Devices

Personal Devices





Smart TVs & Displays


client computing
Client Computing

Device Independent Computing

Mobility and Multiple Devices


Single Device, Connected within Workplace

User Performance

User Flexibility

Many Use Models



preparing for the compute continuum
Preparing for the Compute Continuum

In 2010, Intel IT established a program to begin evaluating our holistic client strategy and environment

Expanding Consumerization

  • More devices supported by BYO
  • More services on more devices

Delivering IT as a Service

  • Embrace both server and client virtualization
  • Utilize cloud computing for flexibility, agility

Realizing the Compute Continuum

  • Client-aware application and data delivery
  • Refining the enterprise client security & trust model

Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html

as the boundary continues to blur our strategy is to
As the Boundary Continues to Blur, Our Strategy Is To…
  • Proactively and securely enable consumer devices and services
  • Develop the capability to isolate corporate data, enabling coexistence
  • Abstract data & apps from devices so they can function in diverse environments
  • Use cloud computing as foundation for flexible service delivery

Proactive Approach …

Otherwise Users Will Work Around

it as a service delivery options
IT as a Service - Delivery Options

Server Side Virtualization

Client Side Virtualization

Terminal Services

OS Image Streaming

Virtual Hosted Desktop

Application Streaming and Virtualization

Client-Side Virtual Containers

Data Center Infrastructure Options:Private – Public – Hybrid - Dedicated

Client Virtualization Options Type 1 or Type 2 Hypervisors

Virtualization is Key… Discovered No One Size Fits All Usage

Source: Intel Desktop Virtualization Planning Guide, June 2011http://www.intel.com/en_US/Assets/PDF/casestudies/dv_desktop_virtualization_planning_guide.pdf

More details on these options and usage model selections in backup

our desktop virtualization program
Our Desktop Virtualization Program

Intel IT developed methodologies to harness virtualization to reduce TCO, improve service management and support IT consumerization

  • Variety of Business Benefits
  • Flexible Technology Foundation

Employee  Flexibility & Choice

  • Access to corporate applications and corporate data across many devices, including BYO
  • Increased employee say in platform selection
  • Enables 1:many device flexibility for user

Virtualized IT OS

IT Applications

Virtualized Personal OS

User Corporate Data

User Applications

IT  Efficiency & Security

Virtualized IT Service and Management Layer

User Personal Data

  • Streamlined patching, smaller IT management footprint
  • Isolates and secures corporate separate from personal
  • Pool computing and memory resources

Client Native Hypervisor

Bios/EFI supporting Intel® vPro™ Technology with Intel® Virtualization Technology

  • Identified Many Use Case and Service Delivery Models

Platform Hardware


Intel IT Whitepaper: Enabling Device Independent Mobility with Dynamic Virtual Clients http://www.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-independent-mobility-dynamic-virtual-clients-paper.html?wapkw=device independent computing

Intel IT Executive Insights on Desktop Virtualization: http://www.intel.com/content/dam/doc/white-paper/intel-it-virtualization-embracing-desktop-virtualization-paper.pdf

intel s transition to private cloud
Intel’s Transition to Private Cloud

$17M in savings

to date from virtualization and multi-tenancy

Intel IT Cloud Journey

< 3 hour new service provisioning time through on-demand availability

Started in 2009  Now>50% virtualized self-service provisioningwide range of production apps

Future: Secure, elastic, highly automated hybrid (private-public) infrastructure

Improving the Velocity and Efficiency of IT Services

Source: Intel IT August 2011.

More on Intel IT private cloud can be found in the “IT@Intel Executive Insights: Cloud Computing Strategy” http://www.intel.com/content/www/us/en/it-leadership/intel-it-it-leadership-cloud-computing-brief.html

what s ahead for cloud at intel
What’s Ahead for Cloud at Intel?

Past (2009)

Current (2011)

Future Goals¹

Distinct Clouds

Federated Clouds

Traditional Office & Enterprise






  • Pervasive Virtualization (75%)
    • Enterprise App Virtualization
    • Secure Virtualization
  • Larger Pools in Fewer Data Centers

80% Effective Asset Utilization

Increase Business Velocity

Zero Business Impact

  • On-Demand Self-Service the Norm
  • Provision VMs within Minutes
  • Innovative Idea to Production <day
  • External Cloud for Burst Demand
  • Automated Sourcing Decisions
  • Reduce MTTR
  • Increase Availability
  • Automated, End-to-End Service-Managed Cloud

1 Intel IT future state goals – subject to change – as of June 2011

realizing the compute continuum
Realizing the Compute Continuum

Six Strategic Focus Areas for Intel Capital

Platforms & Applications

Client AwarenessDesire Apps that can discover capabilities of hardware to deliver best user experience

Common Development FrameworkGoal is to quickly develop applications across a spectrum of OSs and Devices

Dynamic Application DeliveryDecide if internal software distribution or application stores are best for each device

Consumer Device Security

Security Policy ManagementEvolve policies to comprehend management of more non-IT supported devices

Multi-level Trust ModelDynamically adjust user’s data access privileges as location and device changes

Streaming Device SecurityNeed mechanisms to secure data through less cumbersome authentication procedures

Represents Progressive Exploration & Delivery of New Capabilities

Source: Intel IT whitepaper “The Future of Enterprise Computing: Prepare for Compute Continuum”, May 2011 http://www.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum-paper.html


We Have Stayed With the Mobile Business PC as Our Core Standard While Enabling the Compute Continuum

Consumerization is Changing IT

Embracing Consumerization Creates Business Value

  • Companion Devices: User Flexibility, Satisfaction and Productivity
  • Social Media: Better Collaboration, Technical Support, Communications
  • Cloud Computing: $17M savings, Faster service delivery

Keys to Success

  • Understand and innovate to business use models
  • Be prepared for change (business, IT, user, technology)
  • Develop and Maintain platform standardization policies with an eye toward future flexibility and total cost optimization