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The Hedgehog Concept

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  1. The Hedgehog Concept Chapter 5 3 Girls and A Guy

  2. The Hedgehog Concept The Hedgehog vs The Fox The Three Circles Personal vs Business Intersection The Council Fairytale Brownies Cold Stone Creamery

  3. The Hedgehog Concept • What is the difference between a hedgehog and a fox? • Examples of hedgehogs and foxes • Greek parable: “The fox knows many things, but the hedgehog knows one big thing.”

  4. The Hedgehog Concept • The first circle • What you can be the best in the world at (and, equally important, what you cannot be the best in the world at)?

  5. The Hedgehog Concept • The second circle • What drives your economic engine?

  6. The Hedgehog Concept • The third circle • What you are deeply passionate about?

  7. The Hedgehog Concept • The Intersection • Company intersection • Personal Intersection

  8. The Council

  9. The Council • Prehedgehog State • Posthedgehog State

  10. The Council

  11. The Council • Characteristics of the Council • Company device • Provides insight • Not limited to members of management team • Meets periodically or infrequently • Does not seek consensus

  12. Fairytale Brownies • Fairytale Brownies Co-Founder Eileen Joy Shrout-Spitalny Named 2002 USC Alumni Entrepreneur of the Year • Eileen thanked her family, friends and Advisory Board for making her Fairytale come true.

  13. Cold Stone Creamery • Cold Stone Creamery and The Jim Collins influence

  14. Doug is the leader in charge of guiding the future direction of Cold Stone Creamery®. His focus … the world will know Cold Stone Creamery as the Ultimate Ice Cream Experience® by making us the #1 best selling ice cream brand in America by December 31, 2009. Cold Stone Creamery

  15. Conclusion • The Hedgehog vs The Fox • The Three Circles • Personal vs Business • The Council • Cold Stone Creamery • Discipline People, Disipline thought, The Hedgehog Concept, now what?