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HARSHITA DISHA TWINKLE

Understand the role of search engines in driving traffic, learn SEO techniques, discover white hat and black hat terms, and explore on-page and off-page strategies for optimizing your website.

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HARSHITA DISHA TWINKLE

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  1. HARSHITA • DISHA • TWINKLE

  2. Search Engine

  3. Search Engine

  4. TOPIC OUTLINE • Traffic Source • Search Engine • Actual source of traffic • Example of traffic • Search engine statistics • Variation in approach • White hat terms • Black hat terms • Keywords • SEO • On and off SEO

  5. What is a Search Engine? Definition:An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors

  6. Examples of Search Engine

  7. Search Engines statistics Google – 46.3% Yahoo – 23.4% MSN – 11.4% AOL – 6.9% Myway – 2.5% Ask – 2.3%

  8. Traffic Source Tell a Friend Send SMS Social Network Email Banners Advertisement

  9. Any Idea To More People Visit Your Website? Can Any one tell us what is the actual source of Traffic?

  10. Keywords Any Query we write for get some result on search engine & it display automatically that query on below is called Keyword.

  11. Is website Display as your keyword?

  12. Search Engine Optimization ON Page SEO OFF Page SEO

  13. Search Engine Optimization • On Page SEO • Design • Page Layout • Navigation • Articles • Keywords- Research • Description • Article Should Be Optimized

  14. OFF Page SEO • Off-page optimization is a technique of seo in which we covers activity that takes place elsewhere (e.g. link-building) outside the website. • In the off page seo we doesn’t change the website. We change back linking options.

  15. Search Engine Optimization • OFF Page SEO • Site Submission of Google & Top Search Engine • Sitemap submission Google webmaster, Bing Master • Feed submission, Directory Submission • Blog Submission, Article Submission • Social Networking, Social Book marking.

  16. White Hat • Abide by terms and conditions set forth by search engines Black Hat • Breaches search engine terms and conditions • May provide short-term gains • You run the risk of being penalized by search engines

  17. Link Farming: exchanging reciprocal links • Keyword Stuffing: Hidden text, Stuffing text in every nook and cranny • Cloaking:stealth, deliver different page to a search engine for indexing • Doorway Pages: bridge, jump page, designed to appeal to search engine spiders • Fast meta refresh: used to quickly switch doorway pages to the page the user is supposed to see • Code swapping: swap it on the server with the "real" page once a position has been achieved. also sometimes done to keep others from learning exactly how the page ranked well. • Bait and Switch: loads the page with a popular search words such as sex, travel or antivirus when is irrelevant to site

  18. On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.[1] In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A diagram of a link farm. Each circle represents a website, and each arrow represents a pair of hyperlinks between two websites

  19. Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This falls under Black Hat SEO.

  20. http://www.searchenginegenie.com/seo-blog/images/matt.gif http://www.searchenginegenie.com

  21. 1 Thulow, Shari. “What Search Engine Marketing Does Your Site Need?” Clickz. 15 Nov. 2006 < http://www.clickz.com/showPage.html?page=3105241>. 2 “2006 Second Quarter Results (October 4, 2006) .” Interactive Advertising Bureau. 15 Nov. 2006 < http://www.iab.net/resources/ad_revenue.asp >. 3 “Event Homepage.” Search Engine Strategies 2006 Conference and Exposition. 15 Nov. 2006 <http://www.searchenginestrategies.com/sew/winter06/index.html >. 4 “Our Search: Google Technology.” Google Website. 15 Nov. 2006 < http://www.google.com/technology/index.html >.

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