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presenting fandazz
Presenting Fandazz

Fan Engagement Solutions.

It's not just about the technology.

It's about the content!

slide5
… a Flyers-Branded

Engagement/Monetization platform…

Shop

Play / Interact

Profile

Media

Legends

#Social-Buzz

News/Stats

Game-ification

Status Building

Harness & Continuously create ways for fans to express their Passion

slide6
Imagine a new vehicle that delivers $1 million dollars of incremental cash flow to the Flyers within one year
introducing fandazz
Introducing Fandazz…

Fandazz was founded upon the belief that today's smartphone technology and social media culture represent a unique opportunity for professional sports teams to cultivate, nurture and grow the fan experience…

…but only if addressed as part of an engagement platform designed to support an ongoing stream of strategic content.

It's not just about the technology. It's about the experience

slide8
Cutting through the clutter

Social media & technology

are not in themselves

endearing enough to create

initial &ongoing fan

engagement.

Fandazz is hyperfocused on continuous engagement!

we re unique
We’re Unique

A unique blend of technology and creative

services that delivers customized ongoing

engagement between fans and teams

for professional sports organizations and their venues.

Fandazz

kick-starts and delivers

the kinds of experiences fans want through better programming of the interaction stream.

Technology

& social media

present the opportunity

to directly interact

with fans.

we re everywhere
We’re Everywhere…

At Home

In-Game

On-the-Go

Between Games

all the time
… All the time

Social Interaction

Promotions

Pregame

In-game

Postgame..Ongoing

On-goingcontests

Media

Experience

fandazz in action
Fandazz in Action

A Day in the Life of a Flyers fan

fandazz in action13
Fandazz in Action

A Day in the Life of a Flyers fan

-I log-on to the new and improved Flyers Mobile App.

8am

fandazz in action14
Fandazz in Action

A Day in the Life of a Flyers fan

-I log-on to the new and improved Flyers Mobile App.

-I see what promotions there are today.

- Maybe I need to buy tickets.

8am

9am

fandazz in action15
Fandazz in Action

A Day in the Life of a Flyers fan

-I want to find out what friends are going to the game…flick to my gameday.

10am

fandazz in action16
Fandazz in ActionFandazz in Action

A Day in the Life of a Flyers fan

Fandazz My Gameday- Social Interaction gateway

fandazz in action17
Fandazz in Action

A Day in the Life of a Flyers fan

-I want to find out what friends are going to the game…flick to my gameday.

-I share how I’m feeling about today’s game via the fandazz -mood meter-

8am

11am

fandazz in action18
Fandazz in Action

A Day in the Life of a Flyers fan

-I want to find out what friends are going to the game…flick to my gameday.

-I share how I’m feeling about today’s game via the fandazz mood meter.

-I review my on-going fanpoints.

-I enter the fandazz 3 stars contest.

10am

fandazz in action19
Fandazz in Action

A Day in the Life of a Flyers fan

Fandazz 3 Stars- Game by Game and ongoing engagement at-home, on-the-go and ingame

fandazz in action20
Fandazz in Action

A Day in the Life of a Flyers fan

-I check my newsfeed to see what the Flyers community and my friends are chirping about…-I add to the stream

-I can share anything I post on Facebook or Tweeter

-I can also go to Flyers Facebook & Twitter feeds.

-I’m checking all he twitter feeds of may fav Flyers fans, bloggers and the Flyers org (players, alum, ect) all integrated into my Flyers app.

11am

fandazz in action21
Fandazz in Action

A Day in the Life of a Flyers fan

-I found tickets. - I’m typing in my seat info for the game

12pm

fandazz in action22
Fandazz in Action

A Day in the Life of a Flyers fan

-I found tickets. -I’m typing in my seat info for the game

-I’m ‘locating’ my friends via GPS. -I’m ‘checking in’ my location-I’m ‘posting’ my thoughts on the game

2pm

fandazz in action23
Fandazz in Action

A Day in the Life of a Flyers fan

  • I’m listening to sports radio or checking my newsfeed on my Flyers app and I just learn Giroux is a scratch)
  • I set my mood meter back from 7 to 5. So has the Flyers community.
  • - I’m finalizing plans with friends via chat (option)
  • - I’m texting pre-game excitement which I set to show up in my Flyers, Twitter and FB feeds. I also set it to show up on Flyers FB fan page.

3pm

fandazz in action24
Fandazz in Action

A Day in the Life of a Flyers fan

- I’m headed into game

6pm

fandazz in action25
Fandazz in Action

A Day in the Life of a Flyers fan

- I’m headed into game

- I check in game promotions

- I check where my friends are sitting (locate)

6pm

fandazz in action26
Fandazz in Action

A Day in the Life of a Flyers fan

- I see my name & picture on the Scoreboard Display

-I see fan ‘mood-meter’ in corner of Scoreboard Display

fandazz in action27
Fandazz in Action

A Day in the Life of a Flyers fan

Fandazz In-Gaming:

- My mobile is a gaming controller

- The Scoreboard Display is the game screen

fandazz in action28
Fandazz in Action

A Day in the Life of a Flyers fan

-Fandazz Shutout Shootout

-Section vs. Section

-Seat vs. Seat

-Home vs. In-Game

fandazz in action29
Fandazz in Action

A Day in the Life of a Flyers fan

-Fandazz Trivia game

-Section vs. Section

-Seat vs. Seat

-Home vs. In-Game

fandazz in action30
Fandazz in Action

A Day in the Life of a Flyers fan

Fandazz Pre-game experience

- Ice surface turns to projection screen

- I’m playing air hockey with 15K fans on the ice!

-My picture is part of montage on the ice & jumbo

-Part of Opening fanfare that includes:

-intro video -player introductions -more…

7pm

fandazz in action31
Fandazz in Action

A Day in the Life of a Flyers fan

  • -Scoreboard display shows graphic of fans hometowns
  • Other custom games to highlight legends, players, sponsors

10pm

fandazz in action32
Fandazz in Action

A Day in the Life of a Flyers fan

- I’m watching video replays

- I’m posting reactions to newsfeed

- I’m collecting incentive winnings

-I’m checking promotions

-I’m checking fan point standings

10pm

fandazz for playoff run
Fandazz for Playoff Run
  • My Gameday
    • My Profile
    • Seat Input
    • Links to Store…more
    • Mood Meter
    • News
  • In-Game Experience
    • Trivia
    • Fan Shout-Outs / Welcome Messages
    • Where you from?
    • Shutout / Shootout Game
    • Arena Image Mapping for Opening & On-ice Glow Hockey
fandazz architecture
Fandazz Architecture

In game

Video

Input

Fan Info

Wells Fargo video

In game

On-the-Go

Fandazz Cloud

‘Local’

Wells Fargo

Computer

Source

At home

next steps
Next Steps
  • Playoff module specifics
    • Option 1: Commit to Full App next season
      • Fandazz deploys playoff version at no charge
      • Rev share (to be negotiated) on sponsorship opportunities
        • We will work with Panthers to develop sponsorship otty’s
    • Option 2: No commit to Full App next season
      • $50K (can be used in regular season nxt season)
      • Or reduction in up front in exchange for rev share
fandazz product map
Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

Social

  • Sign in via FB/Twit/Linked In
    • Automatic access to those friend profiles
    • Option to publish out
  • Micro-post sharing (140 characters)
  • Photo/video sharing
  • Default inbound tweets into newsfeed
    • Customizable
  • Photo/video sharing
  • Check in / Geo Location presence
  • All activity in other categories published into individual newsfeed viewable by your Flyers friends
  • All game-ification rewards displayed in profile
  • “Game-Day” aggregation of game related feeds
  • MoodMeter™
  • WhereUFrom™
  • Alum fireside
  • e-chats
  • Post-game starts
  • of the Game Poll
  • Custom polls
  • Team-established levels/rewards for
  • Text/pic/vid News updates
  • Shares to FB and/or BSU Facebook fanpage
  • Game check-ins
  • Non-game Team sanctioned event checkins (Sponsor promos)
fandazz product map37
Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

Game-time Engagement

during breaks in the action (supplements existing in-game programming)

  • In-arena: Smartphone as controller / Video boards + Ribbon Display as game delivery.
  • Additional option: Image map delivery to deliver games on-ice.
    • Game results published to social newsfeeds
  • Out-of—arena/Home: Same as above, but cutaway virtual Scoreboard Display shows same display
    • Self-contained on smartphone and/or option for game display on desktop or Tablet or PiP Internet TV via Roku, et al.
  • Game results published to social newsfeeds
  • Dozens of games (see below)
  • Not just video-delivered games.
  • Can also have check-in scavenger hunts, ect.
  • PredictionEngine™
  • 3 Stars of game (winner based on fantasy-like formula)
  • Team-established levels/rewards for
  • participation,
  • points accumulated
  • Leaderboards
fandazz product map38
Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

eCommerce

  • Push notification of location-aware deals
  • Content downloads
  • (music, highlight reels, etc)
  • Links to existing eComm partners
  • Biggest Oppty: ability to message special offers and deals on behalf of sponsor/advertising partners… opt-in email/push notification
  • email creative execution
  • Virtual goods
  • Discounts based on level achievement in above actions
fandazz product map39
Fandazz Product Map

Feature/Function Category

Platform Elements

Programming Elements

Game-ification Elements

Team Media

  • Ability to swiftly deliver broadcast replay clips and telestrator analysis within 15 seconds based upon existing league rules.
  • Option to carry live audio feed
  • ---
  • Team-established levels/rewards based on comment/participation

Alumni Hall of Fame

  • Section that honors past greats
  • Hockey card-like content library with live links
  • Fireside e-chats
  • Guest blogging
  • TBD

News/Stats

  • Newsfeed similar to existing players
  • TBD
  • TBD
fandazz analytics
Fandazz Analytics

The Real Power of Engagement

-Fan names, email addresses, FB & Twitter, address

-Where they sit

-Where they pre-game

-What they buy, how often

-How often they ‘engage’

-How they engage

So Much More!

fandazz summary
Fandazz Summary

Who we are:

Creative services technology company offering a unique blend of mobile/web

Platform and creative content development for professional sports organizations

seeking to elevate fan engagement.

What we do:

Provide custom solutions for our clients that leverage our 50+ years combined

experience in technology-based event production, social media and desktop/mobile web.

Why it matters:

Current environment is littered with ‘cookie-cutter’ platform clones offering very little in

terms of dynamic, custom content designed to engage fans both in-arena and at home /

out-of-arena. The result: flat fan adoption and organization resource misallocation.

our unique approach
Our Unique Approach
  • Ground-up custom solution for each team/client
  • Human capital a unique blend of technology and creative services means we can offer
    • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences
    • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement
fandazz founders
Fandazz Founders

Mike Kozub – Executive Management

25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA

Bob Kozub – Chief Engagement Officer

20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertise for complex large-audience events.

Evan Donn – Product Development

Jay Grossman – Business Development

fandazz founders44
Fandazz Founders

Mike Kozub – Executive Management

25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA

Bob Kozub – Chief Engagement Officer

20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertise for complex large-audience events.

Evan Donn – Product Development

Jay Grossman – Business Development

our unique approach45
Our Unique Approach
  • Ground-up custom solution for each team/client
  • Human capital a unique blend of technology and creative services means we can offer
    • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences
    • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement
fandazz s vision
Fandazz’s Vision

Increased Fan Engagement is about capturing, stimulating and consolidating dialog wherever the fans are via any device and any platform.

  • 1. Capture (Technology)
    • Any Device: Mobile, Desktop, Tablet, soon… interactive TV
    • Any Platform: Facebook, Twitter, most important…Devil’s Specific
  • Stimulate (Content)
    • Establish a line-up of planned pre-game, in-game and post-game activities designed to spark conversations
  • Consolidate (Technology)
    • Present the dialog in a single interface offered on Mobile, Desktop or Tablet (next step interactive TV)
    • Give Fans the option (and encourage) to co-publish their content to their Facebook and Twitter feeds

Fan Engagement = Fan Dialog = $$$

vision cont it s about the content
Visioncont- It’s About The Content.

Harness, cultivate and continuously engineer new ways for Fans to express their enthusiasm/passion

  • Bring in-Game experience to those who can not be there
  • Bring Fans not at game to the game
  • Create a ‘virtual Superbowl party’ before, during, and after every Flyers tilt
  • Capture the buzz & excitement of home games when the Flyers are on the road.
  • Create an addictive environment that keeps them coming back
    • Before, during and after games
    • Between games
    • During the off-season
vision cont it s about the content48
Visioncont- It’s About The Content.

Building an addictive environment

  • 1. Buzz/Banter
    • Crowdsourced: Fan thoughts, feelings, stories, pics + vids keep it colorful and interesting
    • Flyers Created: Behind the scenes content is compelling and instills ‘family/insider values’. Also offer replay and break-down analysis clips from broadcasts
    • Legends: Adding the voices and today’s perspectives from the players that helped build the Flyers tradition
    • Deals-deals-deals!
  • Games & New Forms of Interactivity
    • Group-gaming as part of gametime experience
    • “Go on the Record” games that invite fans to predict outcomes
    • On-the-fly polls and surveys
    • MoodMeter™ offers Fan Temperature 24/7
    • Geo-location helps fans physically connect and check in
  • Game-ification
    • Keep ‘em coming back with competitive fun!
      • Points, levels, challenges, virtual and real rewards, leaderboards
opportunity fans are mobile social
Opportunity: Fans are Mobile & Social
  • Time on mobile apps now exceeds time on web and this growth is accelerating
  • More than 80% of Americans own mobile phones and the majority of mobile phones are now smartphones. (one study has 75-85% of NHL fans owning smartphones)
  • Smartphone penetration as a percent of mobile will only continue to grow in 2012 and beyond
  • 4 of 5 web users use social media accounting for 25% of their time online
  • 1 in 4 web users head for sports sites regularly
  • “Gamification” of the web using Mobile and Geo-location am increasing brand-building tactic
opportunity marketers are noticing
Opportunity: Marketers Are Noticing
  • F500 Marketers are moving more and more of their budget to digital (from print/TV) and increasing levels of digital is going to Social + Mobile
  • Marketers are beginning to understand the value and opportunity in combining sporting event-based messaging with social and mobile apps.
  • This will represent new revenue streams for Teams as marketers move from traditional media
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