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Laying the Foundation for the Second Transformation Wave (2009)

"Laying the Foundation for the Second Transformation Wave" presented at Informa's "IMS 2.0 World Forum" in Barcelona, April 2009.

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Laying the Foundation for the Second Transformation Wave (2009)

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  1. Laying the Foundation for the Second Transformation Wave Marc Jadoul Barcelona, 28 April 2009

  2. “It’s a great invention, Mr. Bell, … but the keyboard is a bit tedious for Twittering.” 2 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  3. Today’s Hot Topics for Service Providers Access to new revenue streams and enhanced customer experience Applications & Content Improved time-to-market of new services and features Applications Enablement Reduced cost of service creation, integration and migration Broadband rollout and infrastructure monetization Network Transformation and optimization of networks and IT systems 3 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  4. Strategy Options Menu Network First or Services First All-IP Architecture or IP Overlay Softswitch or IMS Feature Continuity or Service Innovation PSTN Emulation or PSTN Simulation Cost Optimization or Revenue Growth Consumption-based or Indirect revenue model Carrier-driven or Subscriber-driven migration 4 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  5. About the First and the Second Transformation Wave The First wave • Network first • Infrastructure modernization • Broadband rollout • Cost savings: maintenance, footprint, real estate, power, OPEX, … • Service continuity • Carrier-driven migration The Second wave • Services first • Portfolio differentiation • RoI on Broadband • Revenue growth: VoIP, Multimedia, IM, video, triple play, FMC, … • Next generation services • Subscriber-driven migration Nine out of ten telcos expect telephony to become part of a broader communications offering that also includes IM, video communications, and other non-voice services. Heavy Reading, April 2008 5 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  6. Voice Network Transformation Scenarios IMS Voice IMS TDM Switch Class 4 Softswitch Class 5 Softswitch Multimedia O v e r l a y Over- lay A L L T D M I P Second Wave First Wave 6 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  7. Obstacles Experienced during the First Wave Unrealistic requirements and internal resistance • 100% of products to be migrated • Unwillingness to kill networks/services • “No spend on legacy!” • “Not my customer first!” Monolithic approach to PSTN migration • All services/features or nothing • All customer segments or nothing Complexity and costs exceeding expectations • Multi-vendor integration, interop test & end-to-end validation • Inter-working with legacy and IT (including the processes!) Massive adoption of competitive services • VoBB, Triple Play bundles, mobile-only, Skype, … 7 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  8. “Mr. Watson, come here!!!” 8 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  9. Drivers for the Second Wave Rationalizing and speeding-up PSTN replacement • Coupling PSTN migration with Access transformation • Optimizing VoIP rollout, migration scenarios & costs • Portfolio & features rationalization (e.g. ISDN BRA) Competing with Cable, Triple Play and OTT services • Dealing with churn, (fixed) line loss, ARPU loss, … • Reducing time-to-market for new services Return-on-Investment on Broadband and IP • Getting Broadband revenues beyond access • Stimulating (mobile) data traffic • Enabling new applications on FTTx, GPON and LTE Providing value for money to end-users • Creating and delivering Web 2.0 and Telco 2.0 services 9 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  10. The Second Wave has Already Started Legacy phase-out 2ndWave Subscribers 1stWave 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 TDM voice Softswitch-based VoIP IMS-based VoIP & MM Services 10 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  11. “How long is she going to stay?” 11 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  12. ‘Tipping Points’ for Accelerating Transformation Maintenance cost increase • EOL/EOS or maintenance contract extensions • ‘Bricks & Mortar’ New investments required in legacy • Legacy core extension • Legacy OSS investments Organizational changes and HR • Converging lines of business requiring network changes • (Upcoming) shortage of legacy-knowledgeable personnel Market pull/push for new services • Competitive voice (bundles) offering • Rising end-user demand for next-generation services Service provider specific • No simple common threshold applicable to al carriers or markets 12 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

  13. www.alcatel-lucent.com marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul Special thanks to (carrecartoons@skynet.be) 13 | IMS 2.0 World Forum | April 09 All Rights Reserved © Alcatel-Lucent 2009

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