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Cinema

Cinema. The Opportunity . A unique opportunity to sponsor Pearl & Dean’s culture screenings across 38 cinemas nationwide Cinema is now providing rich, cultural experiences as an integral part of their programming A variety of live cultural cinema experiences including:

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Cinema

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  1. Cinema

  2. The Opportunity A unique opportunity to sponsor Pearl & Dean’s culture screenings across 38 cinemas nationwide Cinema is now providing rich, cultural experiences as an integral part of their programming A variety of live cultural cinema experiences including: The Metropolitan Opera The National theatre The Royal Opera House Bolshoi Ballet Digital screens & HD quality sound allow cinema goers an experience as if they were there Bringing the fine arts to the public at a fraction of the cost of visiting the ballet or opera Opportunity to see backstage footage, subtitles & other extras

  3. In Cinema • 1 event per month (approx.) • Mainly evening / some matinee screenings • 52 sites throughout UK • A mixture of content including some live performances, some pre-recorded • Various days of the week • Established & loyal following • £10-£35 per ticket • Opus Arte provide the content from the Royal Opera House & Glyndebourne & Met Live

  4. The Cinemas • Showcase: • Nottingham • Peterborough • Leeds • Paisley • Teesside • Cardiff • Walsall • Birmingham • Coventry • Liverpool • Newham • Manchester • Dudley • Reading • Glasgow • Bluewater • CDL Leicester • CDL Derby • CDL Bristol • Everyman: • Hampstead • Belsize • Winchester • Oxted • Empire: • Basildon • Birmingham • High Wycombe • Newcastle • Poole • Sunderland • Swindon • Wigan • Empire Leicester square • Bishops Stortford • Bromley • Clydebank • Hemel Hempstead • Slough • Sutton Coldfield 50,000 adms in 7 months

  5. In Cinema Onscreen • At each Arts screening: • Sponsor to have a solus 60” advert played out prior to the Arts content being shown • Where there is a live performance beamed by satellite, this is not possible at some of our sites. Therefore standees or pull-up banners may be used on entry to auditorium at these live screenings. • Also to promote the partnership: • Pearl & Dean will send a 12” intro & 5” outro sponsorship credit in digital format. • This is to be scheduled to top & tail any Arts trailers that are shown within the cinemas’ trailer reel to promote these events. • This intro/trailer/outro sequence to be played as the first content in trailer reel where possible. • Pearl & Dean will also create a generic 30” promotional trailer to be played in the trailer reel (Example in next slide) • a)When there is no trailer to top & tail as above • b)In cinemas not showing the arts screenings • This trailer will drive customers online to the cinema’s website. • Both the intro/trailer/outro sequence & the generic trailer are to be played on digital screens prior to all films deemed suitable. • To reach a minimum of 10.4m admissions across all participating cinemas.

  6. On Screen Example of 30” generic trailer

  7. Empire Promotion • On screen • Trailer prior to all suitable screenings • Cinema foyers • Quad posters & leaflets • Trailer on plasma screens • Online • Hot Spot would be available on landing page • Home Page promotion subject to availability • Promotional emails to members • 7.6m impressions from website • 6.5m impressions from emails Click to view an example of the Top & Tail

  8. Everyman Promotion • On screen • Trailer prior to all suitable screenings • Cinema foyers • Quad posters & leaflets • Annual promotional leaflets • Online • Branding on landing page • Rotating homepage promotion • Promotional emails to members • 1m impressions from website • 130,000 impressions from emails It is fine to offer samples at the event, so long as the product is supplied FOC

  9. Showcase Promotion • On screen • Trailer prior to all suitable screenings • Cinema foyers • Weekly posters & box office flyers • Plasma screens where posters not available • Online • Branding on landing page • Rotating homepage promotion • Promotional emails to 30,000 members per event plus 220,000 Insider members • 5.3m impressions from website (based on 50% of total impressions) • 3.25m impressions from emails (25% of weekly emails to 250k recipients)

  10. Summary • Opportunity to sponsor P&D Arts Screenings for 12 months • A multitude of branding & experiential opportunities • Open to any number of other partners & 3rd parties • Opportunity to take the concept to a new, younger & more metropolitan audience Total cost £185k gross

  11. Appendix

  12. Customer Feedback ‘A wonderful opportunity to access Opera of the highest order at a reasonable price’ ‘My first time and it won’t be my last’ ‘Can I buy a season ticket?’ ‘Brilliant as I can’t afford £200 to attend Covent Garden’

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