“The Wellness Inventory is a foundational wellness tool.” Spas and the Global Wellness Market Stanford Research Institute
Benefits for Your Spa • Enhance your guest engagement experience. • Create personalized spa wellness programs. • Increase utilization of services. • Increase brand loyalty & guest retention. • Create new profit centers.
Three Key Concepts from Wellness Pioneer John W. Travis, MD, MPH (Originator of Wellness Inventory)
The Illness-Wellness Continuum Key Concept #1: Wellness is a process, never a static state. This model shows the relationship of the Wellness and Treatment Paradigms. Moving from the center to the left shows a progressively worsening state of health. Moving to the right of center indicates increasing levels of health and well-being. The Treatment Paradigm can only take you to the neutral point, where the symptoms of disease have been alleviated. The Wellness Paradigm, utilized at any point on the continuum, moves one towards ever higher levels of wellbeing.
The Illness-Wellness Continuum Think of the continuum as a pathway. People can be headed in either direction. A person who is generally physically healthy, but who is always worrying about their health and complaining, may be to the right of the neutral point, but may be facing towards the left, in the direction of premature death. A person who is physically or mentally challenged may have a positive outlook and be cultivating love instead of fear, and consequently may be facing to the right, in the direction of high-level wellness.
The Illness-Wellness Continuum “Spas and the Global Wellness Market: Synergies and Opportunities”, a report from the Stanford Research Institute, utilized Dr. Travis’ Illness-Wellness Continuum as a key framing device for the entire report according to the authors. (May 2010)
The Illness-Wellness Continuum Images of Dr. Travis’ Illness-Wellness Continuum are featured in two different sections of the report and there is a full page feature on Dr. Travis and his key contributions in founding the wellness movement. The authors adapt the Illness-Wellness Continuum for diagrams representing “Opportunities for Spa in the Wellness Industry” and the “Wellness Cluster” of nine industries comprising the wellness Market. The ends of the continuum are changed to “Reactive” and “Proactive” from “Premature Death” and “High Level Wellness” for the diagrams. The report, commissioned by the Global Spa Summit, encourages spas to embrace the Illness-Wellness Continuum concept.
The Iceberg Model of Health Key Concept #2: Illness and Health are only the tip of an iceberg. To understand their causes you must look below the surface.
The Wellness Energy System Key Concept #3: We are energy transformers. All our life processes, including health and illness depend on how we manage energy. Putting together a person’s energy inputs and outputs we have the complete wellness energy system. These 12 life processes are the basis of the Wellness Inventory.
What is Wellness? John W. Travis, MD, MPH Wellness is a choice…. a decision you make to move toward optimal health. Wellness is a way of life…. a lifestyle you design to achieve your highest potential for well-being. Wellness is a process….a developing awareness that there is no end point but that health and happiness are possible in each moment, here and now. Wellness is the integration of the body, mind, and spirit….the appreciation that everything you do, and think, and feel, and believe has an impact on your state of health. Wellness is the loving acceptance of yourself.
What is the Wellness Inventory? The Wellness Inventory is a pioneering whole person assessment and Life-balance program designed to help people gain personal insight into their physical, emotional, mental and spiritual wellbeing. The program offers guidance and tools to transform this new awareness into lasting changes in their lives, and a renewed sense of health and wellbeing.
How Can the Wellness Inventory Program Benefit Your Guests? • Assess your guests in 12 key areas of wellness and lifestyle. • Determine your guests’ "change readiness" in each area. • Create personalized wellness plans. • Provide resources & tools to support their wellness journey. • Track their wellness progress in meeting their goals. • Bring more balance into their lives. • Achieve a higher level of health and wellbeing.
How Can the Wellness Inventory Program Benefit Your Spa? • Bring a deeper dimension of wellness to your spa. • Learn guest preferences before their visit. • Create personalized spa programs. • Target sales of spa services. • Develop new profit centers. • Deepen brand loyalty. • Use as a marketing tool to attract new guests. • Increase guest satisfaction and retention.
Personal Assessment Guests are assessed in 12 key dimensions of wellness.
There are 10 statements for each dimension - 120 statements total. Each statement describes a wellness action, skill, belief, attitude or awareness.The assessment generally takes 30-45 minutes to complete. If a guest is unable to complete the assessment at one sitting, they can save their results and login at a later time to complete it. About the Assessment
“Approach the assessment in Learning Mode, with an attitude of mindfulness and a spirit of self-discovery.”
Creating a Personal Wellness Plan After completing the assessment and viewing their scores, your client can choose to continue to create a Personal Wellness Action Plan or log off and return to create their plan in a later session. The Personal Wellness Plan enables a client to create 1-5 simple action steps by following some basic guidelines. A wellness coach can be very beneficial in creating a realistic wellness action steps based upon the specific areas of wellness the client is most motivated to Change (as revealed by their assessment results). If the client chooses to log off and create their plan later, they will log in to “My Wellness Homepage” where they can create their Personal Wellness Plan (highlighted on next slide), and access other wellness tools including My Wellness Journal, the Self-Study Center and the 12 Wellness Resource Centers.
Virtual Coaching, Updating Plan, Follow Up • Email Reminders (Virtual Coach): Your guests will receive their completed Wellness Action Plan as a regular email reminder (daily, specific days of the week, or weekly) at the guest’s prerogative. Email reminders serve to keep guests engaged in the wellness program even after they leave the spa, accountable to the commitments in their Wellness Action Plan, and motivated to stay improve their overall lifestyle and state of wellbeing. • Guests can edit and update their Wellness Action Plan from their Personal Wellness Home Page. The Wellness Action Plan is dynamic and may be updated throughout the year to reflect their changing wellness and lifestyle focus. • A wellness coach is invaluable in supporting the creation or revising the guest’s Wellness Action Plan throughout the year.
Email Reminders The email reminders are an important tool for keeping your wellness action steps in your daily awareness and keeping you accountable. When coaching your clients, the email reminders are a primary tool for helping to maintain client accountability.
My Wellness Journal Enables guest to record daily observations and insights and track their progress in implementing their Wellness action steps. Guest selects one of the twelve areas of wellness to make a journal entry. Each entry is recorded and dated chronologically for ease of access on future visits. The Wellness Journal may be easily accessed from My Wellness Homepage or from their Email Reminders. An excellent homework tool for your guests.