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Surveys I: Guidelines for Questionnaires

A well-constructed survey is key to obtaining reliable data. Standardization ensures all respondents face the same behavioral stimuli—the questions. To achieve clarity and precision, adhere to the following guidelines: avoid jargon, ambiguity, emotional language, double-barreled and leading questions, inquire only within respondents’ capabilities, and steer clear of false premises and double negatives. Additionally, don't ask about future intentions or create overlapping response categories. Proper questionnaire design is essential for meaningful results.

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Surveys I: Guidelines for Questionnaires

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  1. Surveys I: Guidelines for Questionnaires

  2. Introducing Surveys • A survey is a formatted questionnaire. Survey respondents react to behavioural stimuli (the questions) and all respondents should be exposed to the same stimuli. This requires that questions mean the same thing to all of them- that questions be standardized behavioural stimuli. However, questionnaire construction is as much art as science.

  3. 10 Guidelines • Avoid Jargon, Slang and Abbreviations. • Avoid Ambiguity, Confusion, and Vagueness. • Avoid Emotional Language and Prestige Bias. • Avoid Double-Barrelled Questions. • Avoid Leading (or Loaded) Questions. • Avoid Asking Questions that are Beyond Respondents’ Capabilities. • Avoid False/Disagreeable Premises. • Avoid Asking about Future Intentions. • Avoid Double Negatives • Avoid Overlapping or Unbalanced Response Categories.

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