1 / 3

Surveys I: Guidelines for Questionnaires

Surveys I: Guidelines for Questionnaires. Introducing Surveys.

mitch
Download Presentation

Surveys I: Guidelines for Questionnaires

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Surveys I: Guidelines for Questionnaires

  2. Introducing Surveys • A survey is a formatted questionnaire. Survey respondents react to behavioural stimuli (the questions) and all respondents should be exposed to the same stimuli. This requires that questions mean the same thing to all of them- that questions be standardized behavioural stimuli. However, questionnaire construction is as much art as science.

  3. 10 Guidelines • Avoid Jargon, Slang and Abbreviations. • Avoid Ambiguity, Confusion, and Vagueness. • Avoid Emotional Language and Prestige Bias. • Avoid Double-Barrelled Questions. • Avoid Leading (or Loaded) Questions. • Avoid Asking Questions that are Beyond Respondents’ Capabilities. • Avoid False/Disagreeable Premises. • Avoid Asking about Future Intentions. • Avoid Double Negatives • Avoid Overlapping or Unbalanced Response Categories.

More Related