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Making data meaningful through effective visual presentation

This presentation, hosted in Rome from December 5th to 9th, 2011, emphasizes the importance of making data meaningful through effective visual communication. It covers key topics such as audience targeting, data perception, color choice, and style consistency in visual aids like tables, graphs, and maps. The presentation underscores the necessity of clarity and simplicity in data display, steering clear of complex 3D graphs. Practical examples, including box plots and stacked bar graphs, illustrate how to present statistics, ensuring the information is accessible to diverse audiences.

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Making data meaningful through effective visual presentation

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  1. Making data meaningful through effective visual presentation 5th - 9th December 2011, Rome Slidescourtesy of: United Nations Economic Commission for Europe StatisticalDivision

  2. Who are you talking to?

  3. Tourists Harvesters Miners

  4. clear and simple message

  5. Perception and Symbology – Size/Shape

  6. Perception and Symbology - Colour

  7. Tables, graphs or maps?

  8. Tables • Follow a style guide • Title, source, headings, footnotes • Clear headings • Sort data in appropriate order • One decimal place • Right-justify numbers

  9. Source: Statistics Canada

  10. Graphics for showing differences between women and men • Box plots • Stacked bar graph

  11. Men marry later than women

  12. Men marry later than women

  13. What you should avoid…

  14. Don’t distract the reader’s attention

  15. avoid using 3D graphs

  16. Avoid three-dimensional charts

  17. Maps • Title • Legend • Scale bar • Source • Footnotes

  18. Source: E.W. Gilbert as cited in Edward Tufte, The Visual Display of Quantitative Information (1997), p24

  19. Summary • Visual presentations are tools to communicate • Use whatever is best for the audience and message

  20. Tourists Harvesters Miners

  21. clear and simple message

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