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What makes you happy?. Optimistic. Freedom. Nature. Honest. Money. Respectful. Bhutan. Kingdom of happiness. “Happiness is a place” -Tourism Council of Bhutan. Fist country to measure country’s GNH . Bhutan. About Bhutan.

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what makes you happy
What makes you happy?









Kingdom of happiness

about bhutan
About Bhutan
  • A tiny kingdom lying between India and China in the eastern Himalayas.
  • At least 60% of the land covered with trees.
  • Many Buddhist temples.
  • Many endangered animals living safely in the countryside.
  • Strict to protect Bhutan’s purity. ⇒tourists must each pay US$250 for every day they spend in Bhutan!
gnh is more important than gnp dragon king of bhutan 1972
“GNH is more important than GNP.”Dragon King of Bhutan (1972)
  • GNH--- Gross National Happiness
  • GNP--- Gross National Product

Logic of trying to make people happier instead of just richer.


“A strong sense of identity is critical for a sense of well being.”-Karma Tshiteem, Secretary, Gross National Happiness Commission, Thimphu, Bhutan

bhutan s country side
Bhutan’s country side
  • No electricity
  • Don’t go out after dark because they’re scared of ghosts.
  • 40% cannot read or write.
laws in bhutan
Laws in Bhutan
  • Must wear national dress at work.
  • Design buildings in the traditional style only.
  • Must not capture / kill animals.

-- will be punished with life imprisonment.

  • No Coca-Cola.
  • No advertisements.

Homogenous culture makes peace.


“Desires can have a very negative impact on you happiness.”-Kaka Tshering, Editor-in-chief, Bhutan Broadcasting Corporation, Thimphu, Bhutan

  • Bhutanese cuisine・・・Red rice with a little dried meat cooked with very hot chilies or red capsicum onum or a sauce made from chilies and local cheese.
  • A modern educational system was introduced in the 1960s. Prior to that, education was provided only by monasteries. more than 340 schools
  • Efforts have been made to improve the education of women, and girls account for 45% of primary school enrollment. The official language is Dzongkha (written in the Tibetan script). Also, English is widely used too. The educational system consists of seven years of primary schooling followed by four years of secondary school.
  • In 1991, Bhutan had 209 schools altogether, including 22 monastic schools, schools for Tibetan refugees, and six technical schools.
  • Winter solstice (January 1st, lunar calender)
  • Lunar New year (Feb or Mar)
  • King’s Birthday and anniversary of coronation
  • Officcial end of monsoon season (Sep.22)
  • National Day (Dec.17)
working quality and values
Working Quality and Values
  • Business Hours



  • Working ValuesUnstrictMay seem unresponsible (compared to Japan)
  • Professionals techneques are not so much respected.