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Partnership Opportunity

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  1. PartnershipOpportunity

  2. 2 NATIONS 30 RUNNERS 31 DAYS 4,600 MILES 2,973 REMEMBERED

  3. CROSS-AMERICA RUN • 30 runners; continuous relay format; 4,600 miles traversed in 31 days • Tribute honoring fallen firefighter, military & law enforcement personnel • Relay begins August 12, in Los Angeles and ends September 11, in New York City at the World Trade Center site • Supports international, national and local charities

  4. COORDINATED TRIBUTES AND LAYOVER CITIES: • Las Vegas • New Orleans • Milwaukee • Washington DC • New York City • SCHEDULED MEMORIALS: • Murrah Building: Oklahoma City • Flight 93 Crash Site: Shanksville, PA • National Fallen Firefighters Memorial: Emmitsburg, MD • Pentagon Building: Arlington, VA • National Law Enforcement Officers Memorial: Washington DC

  5. PLANNED ROUTE LOS ANGELES TO NEW YORK 20 STATES 4,600 MILES 31 DAYS

  6. TOUR OF DUTY PATRONS: John Howard Australian Prime Minister (1996-2007) • TOUR OF DUTY SUPPORTERS: Honorable Kevin Rudd Australian Prime Minister

  7. RT. HON. JOHN HOWARD: The Los Angeles to New York 2010 run is a practical reflection of the values and the aspirations that our two great freedom-loving societies enjoy. The run rejects the notions of exclusion, of hatred and above all of extreme ideologies. The run rather embraces the enlightenment of life, its liberties and freedom’s and it rejoices in the goodness that is the essence of the human race. But ultimately it honours the brave men and women of the emergency services who sacrificed their futures on that fateful day to ensure that others could live: the very embodiment of those values. I am honoured to be Patron of this run and to support the endeavours and exertions of committed firefighters from Australia and the US who have undertaken it, to ensure that the sacrifice and suffering of that fateful day will not fade into the history books.

  8. CHARITIES RECEIVING DONATIONS • National Fallen Firefighters Foundation • National Law Enforcement Officers Memorial Fund • The Wounded Warrior Project • National September 11 Memorial & Museum • 9-11 Tribute Center • The Clinton Bush Haiti Relief Fund • Australian Charities • Select Local Charities Along Route

  9. PARTNERSHIP BENFFITS: • Marketing Opportunities • Access to all internet, eCommunications, merchandise and direct marketing assets • Priority logo placement on signage, vehicles, Runners clothing and media wall. • Recognition • Acknowledgement as major partner in all media interviews • VIP access to NYC finish line at Ground Zero on 9/11 • VIP access to all Tour of Duty events, the team and event patrons along route • Custom framed photo collage of events and participants • Speaker presentations at corporate events • Access to Tour of Duty logo for marketing purposes

  10. Interactive Benefits • Logo on TourofDutyRun.com and TourofDuty.com.au • Partner logo on GPS tracking webpage • Retarget Tour of Duty (TOD) audience for banner ad campaign • Logo on email messaging • Placement in text message campaign • Standalone email to TOD database • Link on TOD Facebook page • Partner placement on YouTube site Exclusive Opportunities

  11. Merchandise Benefits • Prominent placement of logo on official gear, novelties and wearables • Customized event gear with partner logo exclusive • Prominent placement of logo on merchandise area of TourofDutyRun.com Exclusive Opportunities

  12. Direct Marketing Benefits • Partner featured prominently in all direct marketing materials • Partnership highlighted in press releases • Logo at all press events • Video for promotional purposes • Spotlight in official magazine /event program Exclusive Opportunities

  13. PARTNERSHIP COSTS: Sponsorship Cost $ AUD • Distribution of Funds • Provision for Australian team to travel to USA • Provision for Tour of Duty team support along route • Donation to Australian Charities • Donation to USA based Charities • TOUR OF DUTY IS A JOINT FUNDRAISING INITIATIVE

  14. For more information contact: Paul Ritchie Tour of Duty Event Manager, AUST 61 412 251 264paul@tourofduty.com.au www.tourofduty.com.au