Questionnaire & Interview Item-writing Part 1. Dr Desmond Thomas, MA TESOL University of Essex. Useful References. Denscombe, M., 1998, The Good Research Guide for Small-scale Social Research Projects, Open U. Press
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Dr Desmond Thomas, MA TESOL
University of Essex
30 or more people? 5-10%?
Q: Which soft drink do you usually buy?
(What is a ‘soft drink’ and what isn’t?
How often is ‘usually’?
What is understood by ‘buy’ and by ‘you’?
What if you buy more than one?)
A: Probably the first brand that comes to mind
The question may not be understood as it is intended and results may therefore be invalid.
(Starting point: what information does it seek to elicit?)
Strongly agree ( ) Agree ( )
Disagree ( ) Strongly disagree ( )
I enjoy studying at Essex because …
2. Do you think that the library should do more to improve its facilities for Masters students?
3. How important is exercise as part of your daily routine?
Very important ( ) Important ( )
Not sure ( ) Unimportant ( )
OPEN: Answers have more depth but data processing is more complex.
CLOSED: Easy to process but many useful insights are lost and respondents can become irritated by being put ‘in boxes’. (Oppenheim 1992, p.115)
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