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Brownies 2013

Brownies 2013

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Brownies 2013

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  1. Brownies 2013 Channing Pejic & Omar Brown

  2. Only stores with larger varieties tend to have unique items. Main factor in variety seems to be store size.

  3. Demographics

  4. Demographics, Continued

  5. Demographic Behavior

  6. Share of Display Space

  7. Gross Margins Dollars

  8. Gross Margin Percentages

  9. Private Labels • Very weak. • Only private label is found at Aldi.

  10. Dominant Brand? • It’s a Biggy! • It’s the Godfather (uh, -mother) of Brownie mixes! • You’ve All Had this Brand! • So, what is it? • Whoever can name it, gets a free box of brownie mix!

  11. Dominant Brand • 25 Different SKUs • Highest Share of Display Space

  12. Conclusion • Who’s in Control? Supplier • Category Role? Maintain • Recommendation? Focus on National Brands